CLP Industries will be York City's new shirt sponsor for the forthcoming season.

The international packaging manufacturer will have their company logo on City's home and new-look navy blue away shirt, which will go on sale for the first time before Saturday's home friendly against Hartlepool United.

CLP are believed to have paid just over £50,000 to succeed Phoenix Software as the Minstermen's main sponsors in a one-year deal with an option to continue into a second season.

Malton-based firm JM Packaging, the family-run business of City directors Jason and Sophie McGill, introduced CLP to the football club and fellow board member Pete Davis welcomed the new partnership.

City's commercial director said: "This is a great deal for York City and we would like to thank CLP Industries for their support and hope they enjoy the experience of being the club's main sponsor. Our aim at the club is to ensure all sponsors get a real return on their investment by working with York City. Our thanks also go to Phoenix Software, who have supported us over the past two seasons."

CLP have offices in Israel, Russia, South Africa and the United States and their UK customers include Tesco, Sainsbury's and Marks and Spencer.

The company are looking to gain a greater presence in this country and marketing and PR manager Limor Schaffer said: "We are delighted to be sponsoring York City this season. We recognise York City is a community club and we are looking forward to experiencing real, English grassroots football."

City's new strip will be on display at each of the remaining away pre-season fixtures.

Updated: 10:41 Thursday, July 21, 2005