Forget football strips, these garish grannies are decked out in the red and green strips of their favourite brew.

June Jackson and Ivy Eden took to the streets of York dressed in the colours of PG Tips as part of a promotion to launch its new pyramid tea bags.

Believed to be the first example of "on-granny advertising" the stunt is the latest in a series of campaigns which have seized on senior citizens as their new supermodels.

In its latest TV ad, Guinness features muscle-bound elderly people people slurping their favourite pints and a recent Age Concern poster featured a bra-clad 56-year-old in a spoof of the "Hello Boys" Wonderbra campaign.

The stunt by PG Tips, which normally uses chimpanzees in its advertising campaigns, t hoped to draw attention the role grandmothers play in keeping alive Britain's tea drinking tradition.

A survey commissioned by PG claims 81 per cent of people questioned said the best cup of tea they have ever has was made by their grannies.

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