Evening Press Leader

Tonight two television adverts are being screened for the first time. A lot of fuss surrounds the latest Diet Coke hunk to fiddle with his ring-pull. But here in York all eyes will be on the latest Asda ad.

This stars Doreen Magson from the York checkout. She has filmed the commercial alongside fashion designer George Davies.

There is growing evidence that consumers trust real people in commercials more than actors or models. B&Q and Comet are two other concerns whose staff feature in their ads.

So you can keep your cordial-quaffing, six-pack-revealing beefcakes. We prefer rolling back the prices with our Doreen any night of the week.

see NEWS 'Doreen steps off the tills and into TV spotlight'

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