SINCE you have woken up this morning, has your skin been in contact with traffic fumes, cigarette smoke, strong sunlight, central heating or air conditioning? If you have answered yes to three of the above, chances are your skin will be prone to premature ageing, which leads to fine lines and wrinkles, dullness and loss of suppleness and elasticity.

To help combat this, Helena Rubinstein has just launched a new weapon in the war on ageing: Urban Active.

It is a new skin-care treatment aimed at women aged between 20-35 years that fights the first signs of both biological and environmental damage on two levels by encouraging cellular renewal and protecting the epidermis from further harm.

Urban Active is available from this week in Fenwick, Coppergate, York.

It comes as a gentle cream (SPF10) and a light fluid (SPF8). Price: £35 for the fluid and £35 for the cream. For maximum UV protection the Urban Block SPF40 can be used over your regular skin-care treatment, price: £19.50.

For more information about Urban Active, call into the Helena Rubinstein counter at Fenwick for a free skin-care consultation.