Small businesses in Yorkshire and the North East who want to "think big - and act big" are being offered an opportunity to set up Business Alliances through the Business Link network.

The concept has proved its worth in the west of England, where there are now 20 limited liability Alliance companies, with turnover figures ranging from £1 million to £65 million. They cover most industry sectors, from construction to catering and from marquees to marketing.

A Business Alliance is a grouping of complementary businesses that have identified a common commercial aim and are prepared to pool resources in order to achieve critical mass. It allows them to achieve business objectives that would otherwise be beyond them as individual companies.

The benefits claimed include access to new markets, increased turnover and margins, increased financial security, access to technology and skills, economies of scale in purchasing, and enhanced market credibility

Peter Downing, Business Alliance adviser, said: "This is a highly-innovative approach to growth that could be the next 'big thing' for the small business sector. Our experience with existing alliances has convinced us of its value in building commercial 'critical mass.' With combined buying and marketing power, small firms can achieve what they could never even attempt on their own."

He added: "Alliances can provide access to wider markets, links to a broader technology and skills base and open the door to funds as well as reducing risk. Clearly, increased turnover is a primary aim, but with that, critical mass can come better profit margins."

Companies should call 0117 973 7373.

Updated: 09:46 Tuesday, April 30, 2002