IT has always been a familiar saying in York, but now the catchphrase Have A Break, Have A Kit Kat, has made it into the top ten of advertising one-liners.
According to a survey by PR agency Brazil, the six-word phrase advertising the Nestl chocolate bar, is one of the most catchiest catchphrases ever, alongside such classics as Say it With Flowers for Interflora and Beanz Meanz Heinz for Heinz.
Also in the top-ten, compiled from a survey of workers in 500 offices, was L'Oreal's Because I'm Worth It, and Nike's Just Do It.
Updated: 11:22 Monday, July 21, 2003
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules hereComments are closed on this article