Speedi-Beet, the fast acting sugar beet feed for horses produced by a North Yorkshire firm, is set to make its second appearance in the US market this week.
Masham Micronized Feeds' director Will I'Anson and business development manager Simon Parker will be exhibiting Speedi-Beet for the first time at tomorrow's three-day Western States Horse Expo in Sacramento, California.
It comes hot on the heels of an appearance at the Rolex Kentucky three-day event in Kentucky earlier this year, which earned MMF its first US orders. The innovative feed can be prepared in under ten minutes, compared to the 24-hour soaking time required by traditional sugar beet products.
It is the firm's biggest export success to date and is already selling in a dozen countries, including Sweden, Norway, Denmark, Portugal and Spain.
Mr I'Anson said: "We realised we had a winner on our hands by the reaction when we launched the product in the UK but the overseas demand is outstripping all our forecasts."
Updated: 10:57 Thursday, June 10, 2004
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