WHEN it comes to a new name, the Question has finally been Answered.

Questions Answered, the York-based research and marketing agency has decided to change its name, rebranding as QA Research and Brackenhill Design.

Peter Harrington, managing director, said: "When I started the business 15 years ago, the company provided one or two services, primarily research. But now we offer a wide range of research and marketing services in a number of specialist markets.

"We have a number of clients who are unaware that our services extend way beyond research and often tell us at the end of projects 'if only we had known about your communications prowess.' Hence the name change."

He admits that he still likes the old name, "but my head has to rule my heart", he said.

Brackenhill is taken from the name of the building in St George's Place, York, to which the organisation moved from Tower Street, York, last year.

Updated: 10:07 Thursday, July 15, 2004