WITH the possible exception of a certain happiness-inducing cigar, no product has enjoyed a more memorable advertising campaign than KitKat.
The tag-line "Have a break, have a KitKat" has a recognition factor among the public that most politicians would die for. Nothing is sacred in times of cut-throat competition, however.
Perhaps the slogan has had its day.
It is the replacement we are concerned about.
With a low-carb KitKat and other innovations, these are exciting days for York's favourite snack. So how come those red braces-wearing creative types could do no better than the torpid "Make the most of your break"?
Updated: 11:35 Monday, August 02, 2004
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules hereComments are closed on this article