HELLO, flower! Victoria Ramsden, partner at Patricia May Florist, flashes a sunny smile at her shop's new logo by York design agency Colourbox.

With her is Nick Waters, managing director of Colourbox, whose firm conceived the dazzling sunflower branding to mark refurbishment of Patricia May's premises in Melrosegate, York.

Victoria said: "We wanted a completely new image and logo that was funky and modern, and that people would notice. We approached Colourbox to take on the project and gave them a completely free hand, having no idea what they would come up with.

"They listened very carefully to what we wanted the image and logo to do, and provided us with something that is better than we could have imagined - and something that we are very proud of."

Mr Waters said: "We strongly believe that investing in good design makes a difference to the success of your business, large or small.

"Good design creates a positive reaction, and this is exactly what has happened with the new image for Patricia May."

The new logo and brand image, has been applied to vehicle livery, shop signage, letterhead, compliment slips, business cards, advertisements and a new interactive website.

Updated: 10:28 Thursday, March 31, 2005