Finance Yorkshire is helping SMEs with loans between £25,000 and £250,000 for technology, marketing spend, new product development and the hiring of new staff.

Among them is York-based Trustist, an award-winning customer reviews platform company with high-profile clients including Timpsons, Johnsons the Cleaners and Max Spielmann.

Trustist, based in Bootham, enables clients to see their online reputation in one place. It aggregates reviews from different sites which can be viewed, managed and displayed on a single dashboard.

Trustist is using its £250,000 investment to develop its own technology, marketing and hire more staff.

Founder Nigel Apperley said: “Finance Yorkshire’s investment is essential to us being able to grow the business.

“We are recruiting more developers who will be based in York and have plans to develop franchising as a route to growing Trustist and its reach even further.”

Finance Yorkshire chief executive Alex McWhirter said: “Our loans fund is a key route to access to finance for the region’s SMEs and is supporting exciting growth in a number of sectors particularly creative, digital and tech.

“SMEs see us as a trusted partner in their businesses as witnessed by Reel Film and Trustist who are expanding at pace and importantly creating jobs in Yorkshire and Humber. We are delighted to support them in their growth journeys.”

Finance Yorkshire’s loans fund is aimed at established or growing businesses looking for expansion finance.

To qualify for a loan, companies must be paying business rates in the Yorkshire and Humber region or wish to relocate.

The funding available is to enable businesses to invest in scaling up activities that will deliver substantial growth impact such as sales and marketing; hiring new staff; new product development; entering new markets; purchasing new equipment; and working capital.