It was disappointment for Harrogate's Olly Alexander after a 'nul points' vote from the public saw him end the evening in 18th place in the Eurovision finals.
Olly, the 33-year-old lead singer of pop band Years and Years, was reasonably well placed after the jury vote, in 13th place with 46 points.
But there was a genuine 'ouch!' moment as the public votes came in - and he was the only one of the 25 finalists to receive zero points.
"I don't know why that happened," said Graham Norton, the host of the BBC’s live broadcast of the event. "That's really, really unfortunate."
Switzerland’s Nemo won the event with the song The Code.
The non-binary singer, 24, balanced on a tipping metal disc in a pink skirt and fluffy jumper as they sang their opera-dance blend song.
"With that staging, that performance, that song ... they really deserved it!" Norton admitted.
The competition has been mired in controversy surrounding the participation of Israel's Eden Golan, and a large group of demonstrators were outside Malmo Arena as the acts performed.
Several protesters were detained and taken away by police, including Swedish climate activist Greta Thunberg.
Earlier in the day, the Netherlands' entry Joost Klein was disqualified by Eurovision organisers following an incident between the singer and a camerawoman.
The move was strongly criticised by the Dutch broadcaster AVROTROS, who called the penalty "very heavy and disproportionate".
The English voting public gave their 12 points to... Israel.
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