Sean Bean to feature in new film highlighting 'God's Own County'

Sid Sadowskyj and Scott Elliott, who have worked on some top Hollywood movies and commercials of the past two decades, have teamed up with renowned Yorkshire-man Sean Bean to create 'Project Yorkshire' - a cinematic film campaign designed to showcase the county worldwide.

The idea for the project came to the filmmakers during the first lockdown, when the duo, known for their film Scott and Sid, recognised that they could help promote their home county and attract visitors, students and investment back into Yorkshire after the restrictions had lifted.

Sid said: "We have always been extremely proud to be from Yorkshire and we often fly the flag for the county. When the news started reporting on the devastating impact of lockdown, we knew that someone needed to step up to help our county.

“Together, Scott and I came up with the idea of creating a short film that could act as a ‘calling card’ for local councils, businesses and anyone else in the region to use to promote all that is great about Yorkshire and why we believe it is the best place for people to visit, live and invest.

"We wanted to create more than just another tourism advert or business investment video, so we contacted some of our associates in the industry, including Hollywood composers, storytellers and writers to collaborate with us. We then came up with a concept for a whole campaign centred around the film that we are confident will really put Yorkshire on the map globally.”

Investing their own money into the Yorkshire-themed project, Sid and Scott have also received backing from local councils including Scarborough, Leeds, Kirklees, Bradford, Hull and East Riding, Harrogate and Calderdale, as well as the North Yorkshire Growth Hub and Marketing Humber.

Currently in the final stages of post-production, the film, which features numerous locations across Yorkshire including cityscapes, popular tourist spots and local businesses, highlights some of the key attractions and reasons behind why many people are drawn to the region.

The finished film, which will be available to download online, will be narrated by Sean Bean.

"Sean was our first choice for narrator. Being a Yorkshire-man himself with an iconic accent, not to mention his role as ‘King of the North’ in Game of Thrones, there was just no one better for the job," Sid added.

Following the launch this summer, a second stage of the campaign will see the filmmakers create a bank of marketing assets including images, clips and artwork that could be used in digital and printed marketing materials, across social media channels and on TV and radio.