AN INDEPENDENT jewellers is predicting one of its busiest Christmas shopping periods ever.

Kay Bradley who owns Bradleys Jewellers York is confident that the festive build-up will be a welcome boost for her business, based on its performance in recent months along with customer sentiment and enquiry volumes.

And she has pulled out all the stops to ensure her family-run business captures people's attention, with eye-catching decorative trimmings adorning the 500-year-old, grade II listed building in Low Petergate, near York Minster.

Kay has focused her marketing efforts around the theme of a fairy tale in York in a bid to enhance the Christmas atmosphere for shoppers and fellow business owners on Low Petergate the majority of whom were locked down due to the pandemic in December 2020.

York Press:

“My goal is to bring joy to the city and create some festive charm to tempt customers and warmly welcome tourists again," she said.

"After the challenges of Christmas 2020, I am confident that this year is going to be successful and that our loyal local customer base will embrace the spirit of optimism and hope that we are trying to create.”

The store frontage of Bradley’s Jewellers is bedecked with red and gold baubles, ivy, holly, and tartan along with red velvet ribbons, as is traditional for the business.

Inside, Kay will be welcoming customers with glasses of port, sweet and dry sherry, warm mince pies, golden toffees and homemade mulled wine, to the backdrop of festive music.

Kay added: “We are going all out this December to remind local customers and tourists that shopping for fine jewellery at Christmas time is an exciting and memorable experience.

"We have a broad selection of natural and laboratory-grown diamonds, coloured gemstones and gifts that are suited for a wide range of budgets and customer profiles.”

Kay has spent time during 2021 getting out into the local community around her York-based store.

Earlier this year, she gifted an NHS worker with a special rainbow eternity ring as part of a prize draw to celebrate volunteers and staff at York's vaccination centre.

In the New Year, Bradley’s Jewellers will also be taking part in the popular York Ice Trail event that guides visitors and residents alike around the city.

Bradley’s Jewellers' building was a former apothecary and has been restored by the Bradley family.

The business specialises in engagement rings, wedding rings, eternity rings and its own bespoke collections, including Eco Rocks – its new laboratory-grown diamond collection.

Bradley’s Jewellers York was a Finalist in two categories at the UK Jewellery Awards 2021, including Best Independent Retailer.