HOSPITALITY has been perceived as a second-class option for too long, say hoteliers in York who are on a mission to challenge misconceptions.

'Opening Doors: showcasing office-based and managerial careers in hospitality' is the latest event designed to attract more people into the industry.

The free event, from 1pm to 6pm on Tuesday, November 9 at York’s Doubletree by Hilton Hotel, will shed light on the rewarding roles available behind the scenes, including office-based and managerial careers.

The news comes as York saw a slight fall in the number of people claiming Universal Credit, from 12,405 on August 12 to 12,335 by September 9.

In Selby those figures were 5,396 in August, rising slightly to 5,409; and in Ryedale they were 3,447, rising to 3,457.

However, the number of vacancies is rising, especially in sectors such as hospitality at a pivotal time for the industry following its reopening and the earlier ‘pingdemic’ staffing crisis.

Martin Bradnam, chair of Hospitality Association York (HAY) and general manager of the Doubletree by Hilton in York, said: “There is a misconception that working in hospitality is everything that happens front of house, and although this is a very important, and rewarding role in itself, there is a lot more to our businesses.

“We have committed and talent individuals ensuring that our finances are up to date, people calculating complex pricing and cost formulas in our reservations teams and leaders of people in HR and general management.

“We also have creatives in marketing, sales and events roles who keep our customers engaged and interested in our offer. This is what our event is all about, showcasing all that is on offer and helping young people make an informed choice on their career in hospitality.”

HAY’s deputy chair, Sarah Czarnecki, strategic partner at Grays Court, York, said: “This event is the first in what we hope will be a series of opportunities to engage with a wider audience on the importance of, and the opportunities in hospitality.

"It is a fabulous industry to work in, as we offer enjoyable experiences to our guests and help develop our staff in the process. HAY is committed to championing the impact hospitality has on the economy and people’s wellbeing. After all, we are the place you go to relax and unwind and supports York’s millions of visitors each year.”