SCENES of York and some of its most popular attractions will be displayed in London train and tube stations as part of the latest bid to entice more visitors to the city.

Visit York is the driving force behind the new Autumn #LoveYork campaign in partnership with LNER, encouraging people from across the country to explore York over the coming months.

The two organisations hope to tap into pent-up demand for UK breaks and outings and attract new people to the city.

National marketing activity, focused on audiences in London, will be promoting the unique experiences on offer in York, focusing on popular attractions and the city's range of events and festivals.

Partners for the campaign include National Railway Museum, Castle Howard, York Minster, JORVIK Viking Centre, York Pass and The Grand, York.

A refreshed #LoveYork website hub has been created to provide inspiration for visitors looking to plan their trip to York this autumn/winter.

Featuring an eclectic mix of festivals and experiences, the hub promotes some of York’s best-loved events including St Nicholas Fair, Narnia at Castle Howard and a range of city-wide Halloween activities.

The campaign will focus on the ease of travel to the city by rail – with LNER offering 37 direct services every week day from London. Taking under two hours, families can visit from London for just £99 - with up to 2 adults and 4 children travelling on the LNER all-in-one family ticket.

Ashley Young, senior marketing and communications manager at Make It York, said: “We are very excited to launch this new campaign to promote the range of wonderful experiences on offer this autumn.

"York is the perfect staycation destination for visitors from London and it’s been great to work with LNER on this activity, highlighting the ease and convenience of travelling to the city by train whilst also showcasing the city’s amazing offer.”

David Horne, managing director at LNER, said: “We continue to see strong demand for our services with York being one of our most popular destinations.

"LNER is proud to support this campaign, tapping into the pent-up demand for day trips and UK city breaks.

"We are excited to be working with Make It York to attract more people to come and discover everything York has to offer. We look forward to continuing to help more people travel to and from York onboard our environmentally friendly Azuma trains with our unrivalled customer experience.”