A UNIVERSITY in York has launched a new campaign to encourage more businesses into adopting apprenticeships.

The new campaign, run by York St John University, follows the Government’s announcement of the new Education Bill that aims to upskill the nation's workforce.

The university is aiming to highlight the benefits of upskilling employees and the advantages this can have for businesses.

Dr Brendan Paddison, associate dean at the university, said: "Adult skills have never been more important.

"So, we would urge more businesses in the region to come forward as we can help devise the perfect apprenticeship programme for them."

The campaign comes off the back of York St John’s successful Senior Leaders’ Degree Apprenticeship Degree, which achieved a 100 per cent pass rate.

Businesses already partnering York St John include AkzoNobel and Benenden Health.

Businesses interested in enrolling members of their workforce in the apprenticeship programme can contact the team at: apprenticeships@yorksj.ac.uk

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