A PARTY has been held to celebrate the launch of a new video app.

York-based Nico Jones and business partner Sam Freeman want to help organisations build trust among employees and customers through authentic, user-generated video content.

Their Capture Captain app enables organisations to gather content from anywhere in the world by providing a filming 'to-do' list which directs them to gather specific shots and interviews. These are then returned to Captain's editors to polish up and put together.

Nico said companies get all the benefits of authentic crowd-sourced content, with none of the logistical, technical or creative difficulties associated with do-it-yourself video.

The duo received support from Phase One Incubator Programme in York, which offers start-ups support, workshops and mentoring.

The app was launched at According to McGee in York.