A SPECIAL Christmas-themed video has been created by Selby District Council to encourage residents to recycle.

The festive advert - commissioned by the council from 7 Video Productions, based at Church Fenton Studios - encourages people living in the district to ensure their waste collectors are given “the gift of lots of recycling this year”.

The council has worked to support a new creative industries hub at Church Fenton to deliver new jobs and opportunities for the region, and the advert focuses on a child waiting excitedly for a visit - not from Father Christmas, but from local waste service crews.

York Press:

Council leader Cllr Mark Crane said: “This film is a great way to encourage everyone to think about the extra waste we produce at this time of year.

“Lots of parents contact us to say how much it means to them that the collection crews wave at their children or that their kids love seeing the crews dressed up at this time of year with their Santa hats on.

"This film was a fantastic opportunity to highlight the great relationship the crews have in our community. I think it’s wonderful and I hope everyone loves it as much as I do too.”

Andrew Turner is account manager for Amey Waste Collections, and said: “Our waste operatives have a fantastic relationship with the communities they work in, so to be part of this Christmas film is a real privilege.

“This film not only highlights the fantastic relationships our crews have with residents of Selby but it’s also an important reminder for us all to think about how we dispose of that extra waste this festive season.”

For more information about Christmas collections go to selby.gov.uk or go to yorkpress.co.uk to watch the advert.