AN increase in turnover and growth in its policy holder data base has seen a York insurance business grow to new levels.

The Insurance Emporium now employs a team of 47 at Ouseburn, and has seen brand recognition grow tremendously after enlisting the help of 1970’s animated character Mr Benn in its latest marketing campaign.

The business is hoping for a place on the shortlist of the Large Business of the Year and Business Innovation of the Year categories.

Launched in January 2017, the Insurance Emporium steadily ticked off the aims and objectives it was forecast to achieve.

An increase in turnover has been partly generated by partnering with price comparison sites such as and but also by spending a lot of time, care and attention to growing its foundation of policyholders.

Jason Milner, customer experience manager, said: “All of our methods of communication have been purposely structured to be swifter, simpler and in a friendlier tone of voice to inform and reassure our policyholders; on the whole making sure our customer’s journey is smoother and more enjoyable.

“In terms of public awareness and brand recognition, The Insurance Emporium is growing month on month. Thanks to a dedicated social media strategy, the placement of a social media coordinator and staff training, our social media accounts have been quickly building followers and engagement, trebling the size of the accounts of our other brands. The public responded overwhelmingly to our Mr Benn Jungle Safari TV advert with 54 per cent of all adults (27 million people) seeing the ad.

“We are dedicated to raising awareness and promoting responsibility amongst followers and customers of The Insurance Emporium, and we do this by producing informative and helpful content, as well as awareness campaigns, on subjects as varied as pet and horse healthy, road safety and caravan maintenance.

“We launched a wide range of niche lifestyle products which are unique, offering bespoke Tweakable and Pick ‘n’ Mix packages allowing customers to build insurance that more accurately reflected their exact requirements as well as their financial circumstances.

“Our increase in turnover and policyholders has necessitated an expansion of the company as the whole. Each department has undergone an extensive structural review, identifying areas in which we can improve.”