A BUDDING entrepreneur has launched his own business selling T-shirts online - at the age of just 14.

Schoolboy Elijah Stone, of Sherburn-in-Elmet, is targeting fellow teenagers with his new venture, Stone & Co.

He has created a website, www.stonecoclothing.co.uk, and says he has already taken about 50 orders in its first ten days, mainly but not entirely from the Sherburn area.

He said he was marketing the T-shirts to teenagers and trying to fill a gap between boys and men sizes, saying there appeared to be a shortage of interesting clothes at the right price and style in that age group.

He was also promising his clothing would come without any plastic packaging, making great for the environment as well as customers.

“Stone & Co. has been working tirelessly to make our products great for our customers, and for our environment,” says his website. “That’s why we’re committed to being 100% plastic free.

“You’ll never receive a product from us in plastic packaging.”

It also promises ‘quality,’ saying it’s a number one priority, adding: “Without quality there’s no such thing as clothing. That’s why Stone & Co. accepts nothing but the best.”

The T-shirts, which are made in Britain, come in black, white, red, grey and ‘military green,’ and large, medium and small sizes, and some are made of pure cotton and some a mix of cotton and polyester.

The website features very detailed terms and conditions and a returns policy.

For example, it states: “Conformity of Goods. Every care is taken to ensure that the description, specification and pricing of all products shown on our website and in our catalogues is correct.

“The product information and specification provided is not binding, but is carefully considered and intended to give a general description of each product.”

Elijah, who attends Sherburn High School, said the T-shirt logo featured an acorn to symbolise the environmentally friendly element of the business.

He said it had taken him about five months to set up the business and he had done almost all the work himself, although he had received some professional help in creating the website and a bit of assistance from his parents.

He had not had to raise and risk a great amount of capital in the venture, as he got the T-shirts made to order when customers placed their orders.

He said he had got the idea after observing the success of brands such as Nike and Adidas.