"BE clear on cancer" is the message being given out on World Cancer Day on Sunday.
People are being urged to go to their GP if they notice anything unusual, such as blood in their urine, even if the only see it once. Public health officials in the East Riding of Yorkshire are encouraging people to check symptoms as although the chances are it's nothing serious, finding cancer earlier makes it more treatable.
Dr Tim Allison, director of public health at the council, said: “Getting a diagnosis early can make all the difference and so it is important that people act on this message, don't feel embarrassed and see their GP.”
Around 17,450 people in England are diagnosed with bladder or kidney cancer each year. They affect all ages but are most common in people over 50.
Blood in your urine is a key symptom for both bladder and kidney cancer and other symptoms include pain when urinating, infections that are difficult to treat or keep coming back, a pain in the side that doesn't go away, and weight loss.
More information is at nhs.uk/bloodinpee
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