A NEW business in York has launched a sustainable product range for babies.

Kura Organics, a baby accessories startup, have released a range of sustainably designed car seat wraps for babies.

Victoria Oakley, product designer at Kura Organics, said: “We chose to name the brand Kura as it means ‘snuggle’ in Icelandic - which describes our wraps perfectly.

“We see them as a modern, stylish version of a comfort blanket; an accessory that is always there to keep your little ones warm and cosy.”

The Kura Organics wrap is made from the softest Global Organic Textile Standard certified organic cotton, which was selected because it has a lower environmental impact. It is designed with OEKO-TEX standard, non-toxic and baby-safe inks to make sure it is safe. It is also functionally compatible with three and five point car seats and travel systems.