THE owner of a North Yorkshire holiday park has commissioned York design agency Mann Creative for a marketing drive mimicking one of Britain’s most recognised tourism campaigns.

The 10-acre £500,000 Wayside Lakes development in Wrelton, between Kirkbymoorside and Pickering, is being promoted across the North Yorkshire Moors Railway (NYMR) route through a series of retro-style posters.

The holiday park’s owner Mark Goodson turned to York agency Mann Creative to design the posters based on the iconic railway advertisements of the 1930’s.

Mr Goodson, whose family is steeped in the entertainment business and ran cinemas in Filey, Tadcaster and Sleaford, explained that his love of famous railway art inspired him to commission the eye-catching posters for Wayside Lakes.

He said: “The North Yorkshire Moors Railway is one of the jewels in Yorkshire’s crown and there is a strong synergy between the railway and Wayside Lakes. Our lodge owners here appreciate the beauty and his history of the area and the NYMR is an integral part of that. It seemed a natural idea to marry the two.

“I asked Sharron Mann of Mann Creative, a friend and colleague, to design a poster for us and I was blown away by the result.

“She has paid homage to those great railways posters, while highlighting the magic, the beauty and the tranquillity of Wayside Lakes. It is a stunning mixture.

“The NYMR were very helpful and we now have posters on every station on the line, apart from Whitby, which the railway doesn’t own.

“Our striking posters add to the ambience of the lovely stations at Levisham, Goathland, Grosmont and Pickering itself, and provide a timely boost to the region’s tourism industry.”

The five-star Wayside Lakes, features 38 exclusive lodges, 14 of which have been bought and are occupied on site.

The development sits next to the existing Wayside Holiday Park.

Mr Goodson added: “Our posters highlight that Wayside Lakes is a quality addition to Wayside Holiday Park.

“We believe strongly it’s our best creation to date, providing luxurious lodges, where owners can relax and enjoy the beauty around them.

“The upmarket lodge market is currently pretty buoyant, thanks to the strength of the so-called grey pound.Post-Brexit, despite worries about the future, the market has picked up well and we are looking forward to an excellent year.”