A LONDON-based start up that is aiming to change traditional foodservice supply chains has turned to an East Yorkshire poultry business for its chicken.

Soanes Poultry, based near Driffield, has partnered with COLLECTIVfood for direct delivery of its award winning chicken to the capital’s restaurants.

COLLECTIVfood was established in 2017 by Jeremy Hibbert-Garibaldi to offer restaurants high quality ingredients at exceptional prices. Of the partnership with Soanes, Mr Hibbert-Garibaldi said: “We came across Soanes Poultry when we were looking for caring, passionate quality producers who share our core values.

“We were ideally looking for a family farmer who produced chicken with known providence, so when learned that Soanes not only rear their own chicken, but they grow the cereals to feed them, we knew that they could satisfy the demand from London restaurants for tasty Red Tractor assured chicken at a competitive price.”

Nigel Upson, general manager at Soanes Poultry, said the company is thrilled to be supplying the innovative business. He said: “Although we’ve been established for more than 70 years, we are always open to new ideas and we think that COLLECTIVfood’s business model is the way forward for producers of our size.”

COLLECTIVfood, cited by The Grocer magazine as ‘leading the way in disrupting the UK’s £15 billion restaurant food supply” in its December 2017 article, is a team of chefs, restaurateurs, food producers and innovators with a mission to improve an ‘old-fashioned, inefficient and opaque supply chain’ and offer restaurants high quality ingredients at exceptional prices.

Soanes Poultry employs over 90 people and rears five million chickens a year .