JORVIK Viking Centre’s ‘Return of the Vikings’ marketing campaign has been shortlisted in three categories for the Northern CIM Awards.

The team behind the York attraction have been shortlisted in the Business to Consumer (B2C) Campaign of the Year, Best Campaign of the Year and most excitingly the In-House Team of the Year accolade.

Paul Whiting, marketing manager for The JORVIK Group of Attractions, which operates the JORVIK Viking Centre, said: “From promoting a series of special Viking exhibitions last summer, to our giant axe stunt across York in October half term 2016 heralding the return of JORVIK and reopening this April, the team have had a rollercoaster year or so.

“For us it is a great honour and a source of pride to be shortlisted to be in the running to be named the best marketing team in the whole North of England.”

The shortlisting comes after a successful season for the Viking attraction, with visitor numbers surpassing those expected and visitor feedback hitting an all-time high.

David Scott, head of Marketing for York Archaeological Trust, the parent charity of JORVIK and its sister attractions, said: “To see JORVIK so busy again after being closed for 16 months is wonderful.

“Our ‘Return of the Vikings’ campaign has certainly brought visitors back to York to explore the enduring legacy of these Norse raiders and traders, with people coming from as far as Australia, China and Brazil to discover the impact of the Vikings. To be in the running for not one but three awards is something to celebrate in itself.”

The winners of the CIM Northern Awards will be announced on Thursday, November 9.