A ‘BUSINESS mum’ on a mission to help other small business owners and sole traders has created a new online course to teach them how to get in the press.

The course, Publicity for Solopreneurs, teaches micro-businesses a step-by-step process to tell their stories to the media. It includes nine video modules, with accompanying worksheets, templates and cheat sheets, plus access to a private Facebook group where they can get ongoing PR support.

“I created this course because I believe small business owners are the silent engine powering the economy. These are individuals who choose to generate their own income rather than rely on an employer. They are living life on their terms, yet many battle to get noticed,” said Melissa Talago, pictured, founder of Campfire Communications and creator of Publicity for Solopreneurs, who worked in PR for more than 20 years in South Africa, the US and Britain. “This course will help them get their inspiring stories and expertise out there, and in so doing help them grow.”

She is aiming to make the idea of PR less scary for sole traders. The course is available from publicityforsolopreneurs.com and can be purchased for a reduced price of £379 until Friday.