HERE is a plea to North Yorkshire bosses and staff to show a barrow-load of resolve for a leaner and more profitable 2007.

These sharp-suited "resource efficiency champions" were seen pushing wheelbarrows loaded with just a fraction of the total waste generated by companies in York and North Yorkshire, estimated at 2.6 million tonnes each year.

The plea comes from the Government-backed Envirowise programme, which gives confidential advice to UK businesses on how to reduce impact on the environment and make profits at the same time.

By visiting, any employee in York and North Yorkshire can commit to one way that they will aim to cut waste at work this year.

Elin Crebbin, Envirowise's Yorkshire regional manager, said: "2007 has the potential to be the year that business is won and lost on the environmental performance of companies."