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KitKat signs removed from York City's Bootham Crescent ground

8:50am Wednesday 3rd February 2010


IT’S a sign of the times at York City as the club’s home reverts to its old name.

The Minstermen will once again be playing at Bootham Crescent rather than KitKat Crescent following the end of their four-year sponsorship deal with chocolate giants Nestlé, which netted the club £200,000.

Signs displaying the sponsored name of the ground were yesterday taken down from stands inside the ground. The sign at the main entrance was due to be taken down today, and the KitKat branding will also be removed from the stadium’s family room. Supporters are set to be canvassed about a new guise for club mascot Yorkie the Lion, whose name was also part of the Nestlé deal, at the end of the season.

Sophie Hicks, City’s communications and community director, said: “We are hoping to secure a new sponsorship deal for the ground’s naming rights in about June.

“I think our supporters appreciate it is vitally important to get this additional income to support our on-pitch ambitions.”


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Your Say YourPress

sheps lad, york says...
9:41am Wed 3 Feb 10

How about Galloway Stadium? He could do with a bit of publicity!!!!!

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billoofyork, london says...
10:07am Wed 3 Feb 10

although it's great to have bootham crescent back for nostalgia sake we all realise the naming rights will be sold off ASAP to the highest bidder. if this is not to be until next season then it may be a nice touch and also give the club some decent PR to name the ground after a local charity for the remainder of the season?

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Tug job, Haxby says...
12:13pm Wed 3 Feb 10

Naive of me, I know, but why not the Keith Walwyn Stadium?

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YorkCityLuke, Huntington says...
12:17pm Wed 3 Feb 10

I understand that City need the money... but I'd rather see the ground stay as Bootham Crescent. Football is commercial enough as it is, Bootham Crescent is a part of York City history and we shouldn't sell it's name cheap.

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Imp, Westhoughton says...
12:28pm Wed 3 Feb 10

Tug job wrote:
Naive of me, I know, but why not the Keith Walwyn Stadium?
Beacuse no-one is going to pay £50k p.a. to call it that.
|
I'd put a decent sum of money on a deal already having been done for the summer.

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Zetkin, York says...
12:33pm Wed 3 Feb 10

It's no secret that the club is already negotiating with a prospective sponsor.
`
Whatever it's called, the huge majority of supporters will continue to refer to it as Bootham Crescent, just as we did during the years that the media called it KitKat Crescent.

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Robert Davro, York says...
12:58pm Wed 3 Feb 10

I hear Persimmon Homes have shown an interest............

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Wilyorkuk1983, York says...
3:31pm Wed 3 Feb 10

Persimmon Park......has a ring to it!

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OLD - HEAD, YORK says...
4:00pm Wed 3 Feb 10

After we have put up with the name "Kit Kat Crescent" for four years. Anything will seem acceptable.

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PDH, York says...
4:59pm Wed 3 Feb 10

Who cares what THEY call it as long as it brings in good money for the club. It is and has always been Bootham Cresent to us supports.
PDH

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Wilyorkuk1983, York says...
5:04pm Wed 3 Feb 10

I completely agree PDH, the money we get for naming rights is essential for York to get out of this **** league.

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arsene.about.york, Haxby says...
6:05pm Wed 3 Feb 10

We could always call it the Hello Duggie We are still here and going up swivel on this you t--t stadium at least for the rest of this season. I think it has a nice ring to it.

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Rhino's Wellies, says...
8:01pm Wed 3 Feb 10

arsene.about.york wrote:
We could always call it the Hello Duggie We are still here and going up swivel on this you t--t stadium at least for the rest of this season. I think it has a nice ring to it.
OK, but as it's your idea, you can make the new sign.

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calders, Dorchester says...
10:29pm Wed 3 Feb 10

It's Bootham Crescent. Any commercial group who want to spend money step up and give us your dosh, but it's still BC. I really don't believe that this -even in our financial situation- should be up for sale. I'm skint but I'm still not Mr Tesco Value Range. Mind you -if they want to bung me a few grand I might be .. uuh-oh damaging my own argument here.

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calders, Dorchester says...
10:36pm Wed 3 Feb 10

PS How about naming it after a famous player who likes to enjoy success, have fun and beat everything -even teammates - whatever the consequence? We could do this if we relocate to the old Terrys site!

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Head of Bomber Command, York. says...
7:32am Thu 4 Feb 10

PDH wrote:
Who cares what THEY call it as long as it brings in good money for the club. It is and has always been Bootham Cresent to us supports. PDH
Exactly PDH. It could be called the Donald Duck Stadium for all I care.

As long as the club gets some vital revenue from it, so what. It will ALWAYS be Bootham Crescent to me and the vast majority of supporters.

HOBC

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iandwightbenton, Exeter says...
9:35am Thu 4 Feb 10

That 'Bootham' sign looks rubbish in the picture !

Hope its gonna be re-covered soon !

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MarkW, Poppleton says...
10:14am Fri 5 Feb 10

In fairness, Ian, the fans wanted the Kit Kat signs down asap and the club did that. Given a new sponsorship deal is likely in June, its daft to pay for two lots of proper signwriting jobs. The club can't afford to throw money away - its not the council y'know!
Agree with PDH - don't care what the ground is allegedly named, its Bootham Crescent to us and the money is always welcome.

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Comments are closed on this article.

Mark Lumby, left, and Tony Baxter, of Printing Company Ceejay UK, place a Bootham sign over Kit Kat as they change the York City ground signs KitKat signs are replaced on the David Longhurst stand at Bootham Crescent KitKat signs are replaced on the David Longhurst stand at Bootham Crescent

Mark Lumby, left, and Tony Baxter, of Printing Company Ceejay UK, place a Bootham sign over Kit Kat as they change the York City ground signs

KitKat signs are replaced on the David Longhurst stand at Bootham Crescent

KitKat signs are replaced on the David Longhurst stand at Bootham Crescent





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