James Alexander Gordon, the BBC broadcaster whose voice was synonymous with the classified football results on the radio, has died at the age of 78.
The BBC announced that Gordon, who retired last year after four decades with the corporation and had been battling cancer, had died.
Richard Burgess, head of BBC sports news and BBC radio sport, described Gordon as "a true gentleman", adding on Twitter: "He will be greatly missed at BBC Sport."
Gordon, popularly known by his initials as JAG, joined the BBC in 1972 and went on to become one of the most recognisable voices on radio, reading the results first on Radio 2 and then Radio 5 Live.
His delivery made it possible to predict whether the result had been a home win, away win or draw simply from the inflection.
He retired in July 2013 after having his larynx removed to treat throat cancer and was replaced by Charlotte Green.
Fond tributes were quick to flood in following the announcement of his death, with Match of the Day host and former England striker Gary Lineker saying on Twitter: " A voice we all know, the voice of the football results, James Alexander Gordon has died. Tottenham Hotspur 1.. Newcastle United 1.. #RIP."
Former England football captain Jimmy Armfield said on Radio 5 Live: "I think 5 Live and the football results have lost a friend today.
"Before he came into it, I can remember before I joined the BBC, the style was more regimented. He came in and he put a slightly different slant on it. He knew when to go up with the voice, down with the voice and he just seemed to pitch it just right. And he did it all with perfect annunciation.
"That lovely voice, with the little trace of Scot in it, had the highs and lows just right.
"The thing about him was altogether, he's actually become synonymous with it. Over those three decades we had together I always thought he really was something special.
"He was a consummate pro, he really was."
England goalkeeper Ben Foster tweeted: " RIP James Alexander Gordon. Saturday afternoons checking Teletext and listening to the footy scores was The best."
BBC pundit and former Wales player Robbie Savage said: "Such sad news about James Alexander Gordon who has sadly passed away, what a fantastic man with a great voice. RIP James."
Gordon, who contracted polio as a child and had to wear leg supports until his late teens, joined the BBC as an announcer and newsreader after a career in music publishing. He began reading the results in 1974.
Gordon was married to Julia, with a son, David, and two grandchildren, Molly and Martha.