York City's sponsorship tie-up with Nestlé to comes to an end

Nestlé’s backing of York City is to be wrapped up

Nestlé’s backing of York City is to be wrapped up

First published in Sport York Press: Photograph of the Author Exclusive by , Sports reporter

YORK City’s tie up with Nestlé will end in January.

Although it has been widely reported the deal to name the ground ‘KitKat Crescent’ will expire in the New Year, The Press can reveal the confectionery giant will pull out of the club entirely.

Nestlé chiefs have confirmed, in a letter to City’s board, their intention to end their sponsorship of the club which, in terms of the stadium, was a five-year association which netted the Minstermen £200,000.

But Nestlé’s withdrawal will go much further.

City also receive funding from the Wigginton Road-based chocolate maker for the naming of the family stand, the Smarties family room based in the same stand, and even for Yorkie the Lion.

All will come to an end in another financial blow for City, who this week learned they had lost £62,000 after the Football Conference slashed the amount of central funding given to Blue Square Premier clubs.

Nestlé refused either to confirm or deny the deal’s extinction, only saying: “We wouldn’t make a comment about what would be for next year – if there’s a deal or no deal”.

But Sophie Hicks, York City’s community and communications director, confirmed the partnership was finishing. The stadium is expected to revert back to being called Bootham Crescent at its conclusion.

“We would like to thank Nestlé for their sponsorship support since January 2005,” she said. “The initial partnership based on the naming rights of the ground enabled the club to conclude the deal to buy back our Bootham Crescent home.

“We have received formal notification from Nestlé that the partnership will not be continuing in 2010.

“We intend to use the name KitKat Crescent until the sponsorship agreement ceases in January, and in the meantime, we will be approaching other businesses to try to find a new ground sponsor and also sponsors for our family stand, family room and our furry mascot.”

Hicks continued: “With confirmation that our central funding will reduce by £62,000 this season, it is more important than ever we get new sponsors, like Pryers Solicitors, on board to help us combat this shortfall.”

Should businesses be interested in sponsoring York City Football Club they should contact commercial manager Ross Potter 01904 624447 ext 6 or email ross.potter@ycfc.net Meanwhile, winger Craig Nelthorpe should be available for the Minstermen’s first Blue Square Premier fixture at Oxford on Saturday at the Kassam Stadium.

There had been fears he would be hit with a three match ban following a red card after clashing with former Minsterman Mark Hotte in last weekend’s 3-1 friendly defeat at AFC Halifax.

But red card changes announced this week by the Football Association, and ready for the new season, reveal that sanctions resulting from being sent off in pre-season friendly fixtures will not apply to competitive first team games.

Comments (37)

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11:55am Thu 6 Aug 09

RingoStarr says...

Make a break - take a Kit-Kat...away!
Make a break - take a Kit-Kat...away! RingoStarr
  • Score: 0

12:29pm Thu 6 Aug 09

Imp says...

Obviously it's great to be back to BC again (if we ever are, 6 months is a long time to arrange a new sponsor). But I am worried about another loss of income. £50k is a big hole to fill. That's £110k less income announced in 2 days. That's 2/3 players.
Obviously it's great to be back to BC again (if we ever are, 6 months is a long time to arrange a new sponsor). But I am worried about another loss of income. £50k is a big hole to fill. That's £110k less income announced in 2 days. That's 2/3 players. Imp
  • Score: 0

12:32pm Thu 6 Aug 09

Mr Tee says...

2005 to 2010 = 5 years

Was it a '5 for 4' offer on Kit Kat?
2005 to 2010 = 5 years Was it a '5 for 4' offer on Kit Kat? Mr Tee
  • Score: 0

12:43pm Thu 6 Aug 09

cityred1992 says...

well if we do find a new big sponser i just hope we keep Bootham Crescent!
well if we do find a new big sponser i just hope we keep Bootham Crescent! cityred1992
  • Score: 0

1:12pm Thu 6 Aug 09

Zetkin says...

As Nestle's mean-spirited attitude extended to refusing to donate complimentary sweets for Yorkie the Lion to give to children at games, I don't think they'll be too sadly missed.

I'll certainly find it even easier to resist their massively over-priced confectionery at the Bootham Crescent snack bars.

I'm just pleased the vending machine at work stocks Cadbury and Mars products ;o)
As Nestle's mean-spirited attitude extended to refusing to donate complimentary sweets for Yorkie the Lion to give to children at games, I don't think they'll be too sadly missed. I'll certainly find it even easier to resist their massively over-priced confectionery at the Bootham Crescent snack bars. I'm just pleased the vending machine at work stocks Cadbury and Mars products ;o) Zetkin
  • Score: 0

1:19pm Thu 6 Aug 09

Stretchydan says...

All the more reason to push on to get out of this league and stay out and have some of the 'better' money in the higher leagues.
All the more reason to push on to get out of this league and stay out and have some of the 'better' money in the higher leagues. Stretchydan
  • Score: 0

1:34pm Thu 6 Aug 09

iandwightbenton says...

OK glad we get Bootham Crescent back but our club should be reliant upon local firms providing funding and Nestle is a giant really that should be helping us more and more not running away from us !

I hope the snack shop boycotts all Nestle once the deal expires !!

Are there any other local giant firms about ? Burton have the brewery Exeter have FlyBe the airline.......

OK glad we get Bootham Crescent back but our club should be reliant upon local firms providing funding and Nestle is a giant really that should be helping us more and more not running away from us ! I hope the snack shop boycotts all Nestle once the deal expires !! Are there any other local giant firms about ? Burton have the brewery Exeter have FlyBe the airline....... iandwightbenton
  • Score: 0

1:40pm Thu 6 Aug 09

Sir Alex says...

Yes, we have Persimmon!!!
Yes, we have Persimmon!!! Sir Alex
  • Score: 0

1:44pm Thu 6 Aug 09

JC42 says...

This could be the end for yourk City , how many other companys are as big as Nestle in York ???? Times are now hard for the big companys. I certainly dont see the Mcgills pumping much into it. my security word was cash-your lol
This could be the end for yourk City , how many other companys are as big as Nestle in York ???? Times are now hard for the big companys. I certainly dont see the Mcgills pumping much into it. my security word was cash-your lol JC42
  • Score: 0

2:04pm Thu 6 Aug 09

Runlikemad says...

No suprise they have not renewed their sponsorship, why would they give money to something that probably does not beneift them at all.

Can't see them entertaining clients at Kit Kat Crescent, the corporate boxes face the car park and you are then ushered into the main stand to sit in an uncomfy chair to watch the match, the club is in a league that receives no coverage and lets be honest it is going to be along time until they get back into the league system and achieve any level of success.

Seems like a very wise financial decision to me.
No suprise they have not renewed their sponsorship, why would they give money to something that probably does not beneift them at all. Can't see them entertaining clients at Kit Kat Crescent, the corporate boxes face the car park and you are then ushered into the main stand to sit in an uncomfy chair to watch the match, the club is in a league that receives no coverage and lets be honest it is going to be along time until they get back into the league system and achieve any level of success. Seems like a very wise financial decision to me. Runlikemad
  • Score: 0

2:06pm Thu 6 Aug 09

jaybazza says...

Worrying news going forward, 6months to find a lot of new income is not long enough in my opinion.
There isnt enough big companies in York that would be able to fill the hole Nestle will be leaving. I hope some deals can be struck in the near future.... just when things were staring to look promising with the players etc.

Glad the ground will return to being Bootham Crescent
Worrying news going forward, 6months to find a lot of new income is not long enough in my opinion. There isnt enough big companies in York that would be able to fill the hole Nestle will be leaving. I hope some deals can be struck in the near future.... just when things were staring to look promising with the players etc. Glad the ground will return to being Bootham Crescent jaybazza
  • Score: 0

2:09pm Thu 6 Aug 09

tips says...

Sir Alex beat me to it Persimmon........and the Persimmon Stadium has a ring to it especially if they were involved in the building of the new Community Stadium.
No point in slagging off Nestle they were a big help when the club were desperate for money and I for one am grateful for the contribution they have made
Sir Alex beat me to it Persimmon........and the Persimmon Stadium has a ring to it especially if they were involved in the building of the new Community Stadium. No point in slagging off Nestle they were a big help when the club were desperate for money and I for one am grateful for the contribution they have made tips
  • Score: 0

2:56pm Thu 6 Aug 09

OLD - HEAD says...

One minute we are putting in massive transfer bids, then its back to reality and we are skint. The board will hopefully get someone else to take over from Nestle, but in todays financial climate, it will not be easy. However if City were to do well on the pitch, it might just give them a better opportunity to get some financial support, for businesses like to be associated with success. Like the previous postings have said, the only bright note is that we dump the "Kit Kat" and get back our beloved "Bootham Crescent".
One minute we are putting in massive transfer bids, then its back to reality and we are skint. The board will hopefully get someone else to take over from Nestle, but in todays financial climate, it will not be easy. However if City were to do well on the pitch, it might just give them a better opportunity to get some financial support, for businesses like to be associated with success. Like the previous postings have said, the only bright note is that we dump the "Kit Kat" and get back our beloved "Bootham Crescent". OLD - HEAD
  • Score: 0

3:03pm Thu 6 Aug 09

DAVE FROM LEAM says...

Arn't CCP one of the biggest employers in York now? cant we get them on board.
Arn't CCP one of the biggest employers in York now? cant we get them on board. DAVE FROM LEAM
  • Score: 0

3:33pm Thu 6 Aug 09

rogue84 says...

worrying times with this news. however, am sure the board will be working non-stop to ensure a new sponsor is brought in.
as for the name, going back to Bootham Crescent can't come quick enough. that just means we won't have Jeff Stelling making as many comments about our matches after January!
worrying times with this news. however, am sure the board will be working non-stop to ensure a new sponsor is brought in. as for the name, going back to Bootham Crescent can't come quick enough. that just means we won't have Jeff Stelling making as many comments about our matches after January! rogue84
  • Score: 0

4:50pm Thu 6 Aug 09

SbragiaIsOurHero says...

"Portakabin Stadium" sounds a little ramshackle... shame, as they're a big company of international repute founded and based in York. How about the "Shepherd Stadium"?
"Portakabin Stadium" sounds a little ramshackle... shame, as they're a big company of international repute founded and based in York. How about the "Shepherd Stadium"? SbragiaIsOurHero
  • Score: 0

5:05pm Thu 6 Aug 09

Mark Cowling says...

Shame about the money, but its great to back to the bootham cresent.
When we are at the top of the blue square, see how many sponsers are interested.
Shame about the money, but its great to back to the bootham cresent. When we are at the top of the blue square, see how many sponsers are interested. Mark Cowling
  • Score: 0

5:05pm Thu 6 Aug 09

RingoStarr says...

SbragiaIsOurHero wrote:
"Portakabin Stadium" sounds a little ramshackle... shame, as they're a big company of international repute founded and based in York. How about the "Shepherd Stadium"?
...or, name it after that well-know York jewellers 'Shepherd of the Shambles'?
[quote][p][bold]SbragiaIsOurHero[/bold] wrote: "Portakabin Stadium" sounds a little ramshackle... shame, as they're a big company of international repute founded and based in York. How about the "Shepherd Stadium"?[/p][/quote]...or, name it after that well-know York jewellers 'Shepherd of the Shambles'? RingoStarr
  • Score: 0

5:36pm Thu 6 Aug 09

billoofyork says...

can't blame nestle for protecting their interests and making what seems a sensible decision given the lack of exposure they will get next year.

aviva must be a pretty big company, based in york?

maybe a better idea for elliot stroud and co would be to approach the businesses together and see if there is a way they could all plough some money in (not huge sums like nestle did) by auctioning off the best sponsorship opportunities for the season?

that way we may get accumulatively a decent backing from the york-based companies

can't blame nestle for protecting their interests and making what seems a sensible decision given the lack of exposure they will get next year. aviva must be a pretty big company, based in york? maybe a better idea for elliot stroud and co would be to approach the businesses together and see if there is a way they could all plough some money in (not huge sums like nestle did) by auctioning off the best sponsorship opportunities for the season? that way we may get accumulatively a decent backing from the york-based companies billoofyork
  • Score: 0

5:43pm Thu 6 Aug 09

stilldontcare says...

Great News that these bread-head scumbags have pulled out. Now then good people of York how about making it OUR football club and not one that's in any corporate pocket. I would willingly give time and money to a project such as this.
Great News that these bread-head scumbags have pulled out. Now then good people of York how about making it OUR football club and not one that's in any corporate pocket. I would willingly give time and money to a project such as this. stilldontcare
  • Score: 0

6:32pm Thu 6 Aug 09

Some old bloke says...

Interesting that Gateshead have just taken on their council as a major sponsor (though for kit, not the ground).
Sadly, I can't see it happening in York.
How about approaching Theakston's? If we have to lose our beloved Bootham Crescent I quite fancy the idea of 'Old Peculier' Crescent.
Interesting that Gateshead have just taken on their council as a major sponsor (though for kit, not the ground). Sadly, I can't see it happening in York. How about approaching Theakston's? If we have to lose our beloved Bootham Crescent I quite fancy the idea of 'Old Peculier' Crescent. Some old bloke
  • Score: 0

6:59pm Thu 6 Aug 09

wazman says...

Disappointing to lose the cash income. 6 months to find a new sponsor is more than most get though, and I like billoofyork's idea of pro-actively lobbying the businesses in the area.

Must be remembered that Nestle were the ones who stumped up an essential £50k that helped the club when it was struggling to survive. Very limited exposure means even less return on their investment now so this had to be expected.

Looking forward to once again going down to Bootham Crescent!
Disappointing to lose the cash income. 6 months to find a new sponsor is more than most get though, and I like billoofyork's idea of pro-actively lobbying the businesses in the area. Must be remembered that Nestle were the ones who stumped up an essential £50k that helped the club when it was struggling to survive. Very limited exposure means even less return on their investment now so this had to be expected. Looking forward to once again going down to Bootham Crescent! wazman
  • Score: 0

8:16pm Thu 6 Aug 09

velcro says...

The important thing to remember here is that the sponsorship was for 200k, for a 4 year deal. NOT 50k a year. As i understand it, and as Sophie quotes in the press, the FULL sum was spent at the time of buying BC back.So we are not going to have 50k per year less in the coffers. Just the 62k per year BSP shortfall to overcome!
The important thing to remember here is that the sponsorship was for 200k, for a 4 year deal. NOT 50k a year. As i understand it, and as Sophie quotes in the press, the FULL sum was spent at the time of buying BC back.So we are not going to have 50k per year less in the coffers. Just the 62k per year BSP shortfall to overcome! velcro
  • Score: 0

8:25pm Thu 6 Aug 09

velcro says...

PS, could be worse! Chester just been shafted with a 25 point deduction!
PS, could be worse! Chester just been shafted with a 25 point deduction! velcro
  • Score: 0

8:39pm Thu 6 Aug 09

yorkandproud says...

Dave Pate & Sons construction might help. Try googling them.
Dave Pate & Sons construction might help. Try googling them. yorkandproud
  • Score: 0

8:42pm Thu 6 Aug 09

Brizo J says...

DAVE FROM LEAM wrote:
Arn't CCP one of the biggest employers in York now? cant we get them on board.
CPP cannot look after their Staff never mind a football team!!!!
[quote][p][bold]DAVE FROM LEAM[/bold] wrote: Arn't CCP one of the biggest employers in York now? cant we get them on board.[/p][/quote]CPP cannot look after their Staff never mind a football team!!!! Brizo J
  • Score: 0

8:44pm Thu 6 Aug 09

speaks99 says...

Reading the YCFC website if we find another sponsor we wont be going back to Bootham Crescent. With the media attention received from the KKC then I wouldn't be surprised with another silly one...
Reading the YCFC website if we find another sponsor we wont be going back to Bootham Crescent. With the media attention received from the KKC then I wouldn't be surprised with another silly one... speaks99
  • Score: 0

9:07pm Thu 6 Aug 09

RickyC says...

Not a good situation to be in. Our club relies on money from local industry. We need a new sponsor and quickly. Glad to have Bootham Crescent back though.
Not a good situation to be in. Our club relies on money from local industry. We need a new sponsor and quickly. Glad to have Bootham Crescent back though. RickyC
  • Score: 0

9:44pm Thu 6 Aug 09

nomad says...


I have never called it anything but Boothm Crescent !!!
I have never called it anything but Boothm Crescent !!! nomad
  • Score: 0

10:22pm Thu 6 Aug 09

The Tinman says...

I knew someone who moved to York from Norwich. he called it Boot 'em Crescent.
I knew someone who moved to York from Norwich. he called it Boot 'em Crescent. The Tinman
  • Score: 0

10:46pm Thu 6 Aug 09

No.4-IanHolmes says...

Good luck to the team for the coming season. A similar start to the 1973-74 season- when we kicked off with a 4 - 2 win away at Charlton and a City player (John Woodward) scored the first goal of the season - wouldn't go amiss.
Good luck to the team for the coming season. A similar start to the 1973-74 season- when we kicked off with a 4 - 2 win away at Charlton and a City player (John Woodward) scored the first goal of the season - wouldn't go amiss. No.4-IanHolmes
  • Score: 0

7:19am Fri 7 Aug 09

Big Fella says...

tips wrote:
Sir Alex beat me to it Persimmon........and the Persimmon Stadium has a ring to it especially if they were involved in the building of the new Community Stadium. No point in slagging off Nestle they were a big help when the club were desperate for money and I for one am grateful for the contribution they have made
Not sure if people realise but Building firms are laying a lot of people off and struggling to keep afloat - why on earth would they then give York City money for sponsorship. If it were called the Persimmon Stadium it would make me no more likely to buy a Persimmon home than it did me buying a kitkat!

Also, they are a housebuilder, not stadium builder. A good idea if they did help build it but can't see that.
[quote][p][bold]tips[/bold] wrote: Sir Alex beat me to it Persimmon........and the Persimmon Stadium has a ring to it especially if they were involved in the building of the new Community Stadium. No point in slagging off Nestle they were a big help when the club were desperate for money and I for one am grateful for the contribution they have made[/p][/quote]Not sure if people realise but Building firms are laying a lot of people off and struggling to keep afloat - why on earth would they then give York City money for sponsorship. If it were called the Persimmon Stadium it would make me no more likely to buy a Persimmon home than it did me buying a kitkat! Also, they are a housebuilder, not stadium builder. A good idea if they did help build it but can't see that. Big Fella
  • Score: 0

9:13am Fri 7 Aug 09

drummer says...

has anyone thought of approaching morrisons,ken morrison one of the richest men in britain lives but a few miles from york in myton
has anyone thought of approaching morrisons,ken morrison one of the richest men in britain lives but a few miles from york in myton drummer
  • Score: 0

9:43am Fri 7 Aug 09

mztripps says...

drummer wrote:
has anyone thought of approaching morrisons,ken morrison one of the richest men in britain lives but a few miles from york in myton
I understand that Ken is the tightest man in Yorkshire; you have more chance of God sponsoring the team than Ken Morrisson.

[quote][p][bold]drummer[/bold] wrote: has anyone thought of approaching morrisons,ken morrison one of the richest men in britain lives but a few miles from york in myton[/p][/quote]I understand that Ken is the tightest man in Yorkshire; you have more chance of God sponsoring the team than Ken Morrisson. mztripps
  • Score: 0

10:01am Fri 7 Aug 09

eborexile says...

Persimmon are the reason the club is in the financial mire. Remember they connived with Craig.
The key to the new season is not to allow the ground to become known as "Boo-Them" Crescent.
First York has a nice ring to it.
Persimmon are the reason the club is in the financial mire. Remember they connived with Craig. The key to the new season is not to allow the ground to become known as "Boo-Them" Crescent. First York has a nice ring to it. eborexile
  • Score: 0

10:04am Fri 7 Aug 09

long distance depressive says...

Morrison's tinned mushy peas are ace though !
Morrison's tinned mushy peas are ace though ! long distance depressive
  • Score: 0

10:58am Fri 7 Aug 09

hangman says...

Why not try northern rail.I work for them and know they are extremely proud of their sponsorship of the northern rail cup(rugby league).Maybe they would be willing to take a chance on a football team,and their head offices are in rougier street."Northern stadium " sounds good to me.
Why not try northern rail.I work for them and know they are extremely proud of their sponsorship of the northern rail cup(rugby league).Maybe they would be willing to take a chance on a football team,and their head offices are in rougier street."Northern stadium " sounds good to me. hangman
  • Score: 0

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