YORK Teaching Hospital NHS Foundation Trust has made a pledge to get onboard the '#Hello my name is...' campaign which calls upon staff to tell patients their name.

The Twitter campaign #hellomynameis was started by Dr Kate Granger, a terminally ill doctor from Wakefield, who became frustrated with the number of healthcare staff who failed to introduce themselves when she was an inpatient.

The senior nursing team are rolling out the campaign across the Trust through a series of presentations with badges and posters that will help remind staff to always introduce themselves.

Patrick Crowley, chief executive, said: “Putting patients at the centre of what we do is at the core of our organisation’s values and taking the simple step of introducing ourselves to patients by name can make all the difference in building a relationship.

“We are calling on all staff to support this campaign and to tell patients their names. This smallest of actions could make a significant impact to a patient’s hospital experience.”

Follow Kate Granger on Twitter @GrangerKate