HELMSLEY is the epitome of middle England, all tea shops and families stopping en route to the coast. No wonder it has a reputation for gastronomy.

Now the picture postcard town has another reason to celebrate, with Hunters being named Britain's best small shop.

This is an extraordinary accolade, but fully deserved. The deli impressed judges with its commitment to supporting local producers and suppliers and for organising events to support the local community.

But for customers, it's all about the scrumptious food. Have you tried their unique Sloe Gin ice cream?

These may be tough times for high street shops, but Hunters is a shining example of what can be achieved.