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Viewpoint opticians focuses on sales

A YORK opticians has increased sales by 600 per cent after investing in new premises.

Viewpoint Opticians, which has been based in York for 26 years, relocated to Feasegate, where it launched a design led, state-of-the-art practice in October, employing 18 people.

Trevor Rowley, owner and manager, said that in the first three months, sales of spectacles have risen by 637 per cent, reaching £300,000 compared with figures from the same time last year of £46,500 at their previous York showroom on Church Street.

He said: “I am delighted that our strategy to be the very best at what we do and offer significantly more than the regular high street optician is working and working well. We are delighted with the increase in spectacle sales which is testament to the extensive ranges we offer including some frames that are not available anywhere else outside of London.”

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