Simventure to release their award-winning business simulation game in Mexico (From York Press)

Simventure to release their award-winning business simulation game in Mexico

11:02am Thursday 11th March 2010 in

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SIMVENTURE, the award-winning business simulation game made in York, is on the verge of generating hundreds of thousands of pounds-worth of sales in Mexico.

York businessman Peter Harrington and his IT whizz brother Paul, who devised the software, have cracked the code to allow the game to be played in most languages.

With the help of their Mexican agent, this will be the first time that SimVenture will be operated in Spanish.

SimVenture has been sold to schools, colleges and universities all over the UK and around the world, because it achieves for rookie entrepreneurs what trainee pilots get out of simulated cockpits.

In choosing a myriad of options for taking your virtual business forward at each stage, it shows on your bottom line, but you can fail as often as you like without affecting your real bank balance – crash and learn rather than crash and burn.

Among SimVenture’s numerous accolades was the Serious Game Solution Of The Year in the 2009 World of Learning Awards.

Abraham Conzalez, the Harringtons’ Latin American agent, believed the big breakthrough would come once the game was translated into Spanish.

Peter said: “Now that we have found a way to dynamically recode the software, it opens up possibilities not only in Mexico, but virtually all over the world where English is not the first language.

“We are now capable of translating the game into most languages, although not in Chinese or Arabic, which don’t use the same alphabet.”

Mr Conzalez is a former senior bank executive in Mexico, with first-hand experience of seeing businesses fail.

He highly rates SimVenture’s potential to teach vital lessons to the children of his economically strapped and struggling country, and is now targeting Mexico’s schools, colleges and universities.

Meanwhile, success for SimVenture in the UK continues apace. Sheffield City Council has bought the software for every secondary school and further education college in the city which means more than 20,000 people will be playing the game.

The total value of the contract is more than £40,000.

The University of Qatar has also put in an order for 50 licences.