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Digital advertising displays at York Station turned down
RAIL bosses have been blocked in their bid to put up digital advertising displays at York Station because they could damage the appearance of the historic building.
East Coast wanted to remove the existing sites for posters at the transport hub, which has Grade II-listed status, and install modern replacements which the company said would cut down on “clutter” on the station’s concourse and could bring in more advertising cash.
But City of York Council planners have turned the scheme down after saying the hi-tech displays would have a “considerable impact” on the “architectural special features” of the building, and any changes to the way advertising goes on show at the station should be part of a wider review, also including how passenger information is provided.
A statement sent to the authority by JC Decaux, East Coast’s agents, said the aim was to introduce two digital units in “strategic locations” at the station, which would allow the posters currently in place to be taken down and “greatly improve the overall visual appearance of the site”.
The firm said the existing advertising panels were in a “poor condition” and replacing them with digital displays would make the concourse tidier, while they would also offer “increased flexibility” for potential advertisers and raise more advertising revenue while cutting costs.
However, in a report on the scheme, council development management officer Fiona Mackay said the station’s concourses were “two of the most architecturally sensitive areas” of the building and were relatively small, given the station’s importance, meaning the illuminated displays planned for York would be too “bulky”.
“While it is appreciated there is a need for revenue through advertising, it should be part of a holistic review process being considered alongside all types of passenger information,” she wrote.
“This type of unit is associated with modern shopping centres or highway environments and it would be an over-assertive modern intervention.”
The report also said that any new advertising projects had to be combined with information about travel and events in York, and if this approach was not taken, it would make the station “cluttered and unattractive”.