Satnav device hidden in Nestlé chocolate bars will find £10,000 winners (From York Press)
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Nestlé launches We Will Find You promotion
8:30am Friday 17th August 2012 in News
By Mike Laycock, Chief reporter
Brand manager Stewart McGuckin with the new Cookies&Cream KitKat
CUSTOMERS buying chocolate bars from York-based Nestlé may instead find a satnav device inside the wrapper – and then within 24 hours, a prize team will track them down to hand over £10,000.
The company is launching a unique promotion which will utilise GPS technology to locate the winners of six £10,000 prizes.
The We Will Find You promotion involves four of Nestlé’s best-selling confectionery products, KitKat 4 Finger, KitKat Chunky, Aero Peppermint Medium and Yorkie Milk.
“Inside six lucky packs, there will be a GPS enabled bar which, when the winner pulls the tab, notifies the prize team who will leap into action locating the winner within 24 hours,” said a company spokesman, adding that inside their wrappers, the GPS-enabled bars looked just like normal chocolate bars.
“In addition, there are 2,000 x £10 prizes available to be won online.”
He said the promotion, which was particularly designed to attract men by offering added value, would be supported by a heavyweight £4 million media campaign, including TV, Video On Demand, radio, posters and online advertising.
Graham Walker, Nestlé UK’s trade communications manager, said: “Nestlé Confectionery is delighted to be first to market with this highly innovative GPS based promotion.
“We believe this promotion will particularly appeal to men, attracting them to the chocolate singles category and thus driving incremental sales.”
Nestlé is telling retailers they can expect to see an increased rate-of-sale across the four products and is advising them to stock up and display the chocolates prominently in-store.
Meanwhile, Nestlé has launched a new Cookies & Cream version of its best-selling KitKat.
The bar is manufactured at the company’s York factory and made half of white chocolate and half of milk chocolate, with a cookie flavour to the traditional wafer.
Developed in the factory’s kitchens, it is a permanent replacement for the KitKat Caramel bar and will be targeted at ‘young families looking for exciting new news from their favourite biscuit brands,’ said a spokesman. He said the new bar would be marketed with a £400,000 advertising campaign, focussed on key women’s press titles to maximise awareness with “biscuit mums”.
Jess Welburn, 23, of Stockton- on-the-Forest, said the new KitKat was “delicious”.
She said: “The new flavour might even beat the original. It really takes the biscuit.”
Comments(17)
BL2
says...
11:02am Fri 17 Aug 12
nasrudin wrote:Totally agree! Wonder if the winners will be able to sue for invasion of privacy ;-)
This is the most stupid thing I've ever heard.
Oncebitten
says...
11:59am Fri 17 Aug 12
again
says...
12:11pm Fri 17 Aug 12
Oncebitten
says...
12:42pm Fri 17 Aug 12
again wrote:I'm happy to give Néstle my full name,address postcode,telephone number and inside leg measurement ...save them 23hrs😄
I wonder if Julian Assange will buy one?
YorkPatrol
says...
1:53pm Fri 17 Aug 12
nasrudin wrote:Like you then....
This is the most stupid thing I've ever heard.
Lighten up!
alfie
says...
2:00pm Fri 17 Aug 12
Pedro
says...
3:58pm Fri 17 Aug 12
Ichabod76
says...
5:06pm Fri 17 Aug 12
Pedro wrote:Don't worry It'll still be transmitting from your tummy
What if I have eaten it?
there is no escape !
Blimp
says...
5:20pm Fri 17 Aug 12
dsom73
says...
5:35pm Fri 17 Aug 12
pedalling paul
says...
5:40pm Fri 17 Aug 12
capt spaulding
says...
5:53pm Fri 17 Aug 12
Ichabod76 wrote:You are a number not a name so watch out for the big baloon rolling down the beach !!!
Pedro wrote:Don't worry It'll still be transmitting from your tummy
What if I have eaten it?
there is no escape !
lezyork1966
says...
6:16pm Sun 19 Aug 12
emuzeg
says...
12:22am Mon 20 Aug 12
RoseD
says...
5:44pm Mon 20 Aug 12
dsom73 wrote:XDDD
If the GPS is made by Tom Tom, I expect a high turnover of staff as previous Prize Teams drown in the North sea, fall off cliffs, drive the wrong way up the east coast mainline etc
Chris82
says...
2:02pm Tue 21 Aug 12
nasrudin says...
8:52am Fri 17 Aug 12