Nestlé launches We Will Find You promotion

Brand manager Stewart McGuckin with the new Cookies&Cream KitKat

Brand manager Stewart McGuckin with the new Cookies&Cream KitKat

First published in News York Press: Photograph of the Author by , Chief reporter

CUSTOMERS buying chocolate bars from York-based Nestlé may instead find a satnav device inside the wrapper – and then within 24 hours, a prize team will track them down to hand over £10,000.

The company is launching a unique promotion which will utilise GPS technology to locate the winners of six £10,000 prizes.

The We Will Find You promotion involves four of Nestlé’s best-selling confectionery products, KitKat 4 Finger, KitKat Chunky, Aero Peppermint Medium and Yorkie Milk.

“Inside six lucky packs, there will be a GPS enabled bar which, when the winner pulls the tab, notifies the prize team who will leap into action locating the winner within 24 hours,” said a company spokesman, adding that inside their wrappers, the GPS-enabled bars looked just like normal chocolate bars.

“In addition, there are 2,000 x £10 prizes available to be won online.”

He said the promotion, which was particularly designed to attract men by offering added value, would be supported by a heavyweight £4 million media campaign, including TV, Video On Demand, radio, posters and online advertising.

Graham Walker, Nestlé UK’s trade communications manager, said: “Nestlé Confectionery is delighted to be first to market with this highly innovative GPS based promotion.

“We believe this promotion will particularly appeal to men, attracting them to the chocolate singles category and thus driving incremental sales.”

Nestlé is telling retailers they can expect to see an increased rate-of-sale across the four products and is advising them to stock up and display the chocolates prominently in-store.

Meanwhile, Nestlé has launched a new Cookies & Cream version of its best-selling KitKat.

The bar is manufactured at the company’s York factory and made half of white chocolate and half of milk chocolate, with a cookie flavour to the traditional wafer.

Developed in the factory’s kitchens, it is a permanent replacement for the KitKat Caramel bar and will be targeted at ‘young families looking for exciting new news from their favourite biscuit brands,’ said a spokesman. He said the new bar would be marketed with a £400,000 advertising campaign, focussed on key women’s press titles to maximise awareness with “biscuit mums”.

Jess Welburn, 23, of Stockton- on-the-Forest, said the new KitKat was “delicious”.

She said: “The new flavour might even beat the original. It really takes the biscuit.”

Comments (17)

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8:52am Fri 17 Aug 12

nasrudin says...

This is the most stupid thing I've ever heard.
This is the most stupid thing I've ever heard. nasrudin
  • Score: 0

11:02am Fri 17 Aug 12

BL2 says...

nasrudin wrote:
This is the most stupid thing I've ever heard.
Totally agree! Wonder if the winners will be able to sue for invasion of privacy ;-)
[quote][p][bold]nasrudin[/bold] wrote: This is the most stupid thing I've ever heard.[/p][/quote]Totally agree! Wonder if the winners will be able to sue for invasion of privacy ;-) BL2
  • Score: 0

11:59am Fri 17 Aug 12

Oncebitten says...

If you evade them longer than 24 hrs do you win more £££ or lose the money???
If you evade them longer than 24 hrs do you win more £££ or lose the money??? Oncebitten
  • Score: 0

12:11pm Fri 17 Aug 12

again says...

I wonder if Julian Assange will buy one?
I wonder if Julian Assange will buy one? again
  • Score: 0

12:42pm Fri 17 Aug 12

Oncebitten says...

again wrote:
I wonder if Julian Assange will buy one?
I'm happy to give Néstle my full name,address postcode,telephone number and inside leg measurement ...save them 23hrs😄
[quote][p][bold]again[/bold] wrote: I wonder if Julian Assange will buy one?[/p][/quote]I'm happy to give Néstle my full name,address postcode,telephone number and inside leg measurement ...save them 23hrs😄 Oncebitten
  • Score: 0

1:53pm Fri 17 Aug 12

YorkPatrol says...

nasrudin wrote:
This is the most stupid thing I've ever heard.
Like you then....

Lighten up!
[quote][p][bold]nasrudin[/bold] wrote: This is the most stupid thing I've ever heard.[/p][/quote]Like you then.... Lighten up! YorkPatrol
  • Score: 0

2:00pm Fri 17 Aug 12

alfie says...

I think its a cool idea!
I think its a cool idea! alfie
  • Score: 0

3:58pm Fri 17 Aug 12

Pedro says...

What if I have eaten it?
What if I have eaten it? Pedro
  • Score: 0

5:06pm Fri 17 Aug 12

Ichabod76 says...

Pedro wrote:
What if I have eaten it?
Don't worry It'll still be transmitting from your tummy

there is no escape !
[quote][p][bold]Pedro[/bold] wrote: What if I have eaten it?[/p][/quote]Don't worry It'll still be transmitting from your tummy there is no escape ! Ichabod76
  • Score: 0

5:20pm Fri 17 Aug 12

Blimp says...

Brilliant, love it! More please.
Brilliant, love it! More please. Blimp
  • Score: 0

5:35pm Fri 17 Aug 12

dsom73 says...

If the GPS is made by Tom Tom, I expect a high turnover of staff as previous Prize Teams drown in the North sea, fall off cliffs, drive the wrong way up the east coast mainline etc
If the GPS is made by Tom Tom, I expect a high turnover of staff as previous Prize Teams drown in the North sea, fall off cliffs, drive the wrong way up the east coast mainline etc dsom73
  • Score: 0

5:40pm Fri 17 Aug 12

pedalling paul says...

Sigh...just think what a super bike I could buy with ten grand.......!
Sigh...just think what a super bike I could buy with ten grand.......! pedalling paul
  • Score: 0

5:53pm Fri 17 Aug 12

capt spaulding says...

Ichabod76 wrote:
Pedro wrote:
What if I have eaten it?
Don't worry It'll still be transmitting from your tummy

there is no escape !
You are a number not a name so watch out for the big baloon rolling down the beach !!!
[quote][p][bold]Ichabod76[/bold] wrote: [quote][p][bold]Pedro[/bold] wrote: What if I have eaten it?[/p][/quote]Don't worry It'll still be transmitting from your tummy there is no escape ![/p][/quote]You are a number not a name so watch out for the big baloon rolling down the beach !!! capt spaulding
  • Score: 0

6:16pm Sun 19 Aug 12

lezyork1966 says...

😄😄😄😄 < kit kat end on....
😄😄😄😄 < kit kat end on.... lezyork1966
  • Score: 0

12:22am Mon 20 Aug 12

emuzeg says...

I'd invest it!
I'd invest it! emuzeg
  • Score: 0

5:44pm Mon 20 Aug 12

RoseD says...

dsom73 wrote:
If the GPS is made by Tom Tom, I expect a high turnover of staff as previous Prize Teams drown in the North sea, fall off cliffs, drive the wrong way up the east coast mainline etc
XDDD
[quote][p][bold]dsom73[/bold] wrote: If the GPS is made by Tom Tom, I expect a high turnover of staff as previous Prize Teams drown in the North sea, fall off cliffs, drive the wrong way up the east coast mainline etc[/p][/quote]XDDD RoseD
  • Score: 0

2:02pm Tue 21 Aug 12

Chris82 says...

Sounds good to me!
Sounds good to me! Chris82
  • Score: 0

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