KitKat market boost for Nestlé (From York Press)
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KitKat market boost for Nestlé
11:35am Saturday 23rd October 2010 in News
The York-manufactured flagship brand KitKat has increased its market share in the UK and Ireland.
So has Nescafé whose Gold Blend sales are up by 3.9 per cent, according to Nestlé UK.
The nine months’ figures show both KitKat and Aero were selling well, up by 2.8 per cent and ten per cent respectively.
The result comes as both brands celebrate their 75th anniversary – and as the new KitKat Senses caramel version is launched.
Milkybar sales soared by 6.1 per cent, after the successful launch of new Milkybar Raisin and Biscuit in August.
Paul Grimwood, chairman and chief executive of Nestlé UK & Ireland described the nine months’ sales in the UK and Ireland as “a solid performance so far this year.”
Comments(22)
Mullarkian
says...
6:45pm Sat 23 Oct 10
Yorkborneinbse
says...
7:07pm Sat 23 Oct 10
TooRelaxed wrote:and so may they continue.........App
Now that the racing season is over The Press won't be alternating racecourse PR with Nestle PR, so we can expect a few more than usual "articles" like this one over the coming weeks.
reciate and celebrate what Manufacturing success we have still got in York.
Wonder what you'de be spouting if they moved the Kit Kat Manufacturing home to say,,,,,,,Poland !!
Yorkborneinbse
says...
7:12pm Sat 23 Oct 10
Mullarkian wrote:Oh dear, dont you like them ?
I don't know how because compared to what it used to be it's vile.
I'm sure you personally wont make or break the figures.
Those workers still left at Nestle York, will I am sure be running to the Lab on Monday to see what they can do for you..
TooRelaxed
says...
9:17pm Sat 23 Oct 10
Yorkborneinbse wrote:Irrelevant to my point and I'm not "spouting" anything. Don't be so rude.
TooRelaxed wrote:and so may they continue.........App
Now that the racing season is over The Press won't be alternating racecourse PR with Nestle PR, so we can expect a few more than usual "articles" like this one over the coming weeks.
reciate and celebrate what Manufacturing success we have still got in York.
Wonder what you'de be spouting if they moved the Kit Kat Manufacturing home to say,,,,,,,Poland !!
Replacing news with adverts isn't supporting our city's manufacturing and The Press would still be dressing up PR if they moved whatever wherever.
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Coincidentally after I posted this I happened to watch a program on iplayer today called A Life without Work. Fascinating stuff, lots of mention of the pilanthropist Rowntree and archive footage of girls with piping bags putting the decorations on chocolates by hand. Amazing to see how it was done!
GoodDoc
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5:42pm Sun 24 Oct 10
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What some people chose to forget is that York is a no-news town. You can literally ring up the Press, and they will do a story about whatever you want. This is why birthdays, neighbour disputes and pet stories get in so often. Nestle, as one of the city's biggest employers, is a BIG story for the press and so it should be. Bearing in mind the number of people here that rely on the company for their livelihood, I'd argue that these stories are public interest rather than veiled advertisements.
TooRelaxed
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9:39pm Sun 24 Oct 10
Guess you're not familiar with Gannett policy and practice GoodDoc.
GoodDoc
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11:36am Mon 25 Oct 10
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Call me crazy, but I don't consider for example a picture of a squirrel and a kitkat to be an advert just because it's a kitkat; and nor do I consider The Press to be the lapdog of local corporations just because it will print any old non-event.
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And pray tell... what news is this 'advert' replacing, as you put it? What public interest story has been brutally censored by The Press in order to print this Nestle propaganda?
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TooRelaxed, it must be quite scary being you at times.
TooRelaxed
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1:07pm Mon 25 Oct 10
I'm certain I've never claimed any of the things you say and it seems you're the one with all the wild theories in your head. Squirrels indeed!
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As I said, you need to do a little reading about Gannett policy and practice.
GoodDoc
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4:25pm Mon 25 Oct 10
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For me, there is plenty of evidence. Firstly, that the Press regularly prints far less newsworthy items. Secondly, that Nestle is one of the city's biggest employers and consequently there's a large interest. And thirdly, the range of different articles involving Nestle - including covering industrial disputes, strike action, criminal employees, palm oil protests outside and even an article entitled '‘Nestle and Kraft are worse than the Vikings". What kind of adverts are these? Or are you going to tell me it's reverse psychology?
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You yourself claimed that The Press are "replacing news with adverts", so I'm still eager to see which real news they're censoring. And what constitutes an advert in your mind?
TooRelaxed
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5:37pm Mon 25 Oct 10
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I had actually already read about Gannett before I knew they were anything to do with Newsquest or the Press.
You believe what you want to believe, I don't really care. It's obvious to everyone else how it works.
GoodDoc
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7:27pm Mon 25 Oct 10
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And no, don't worry, I won't repeat the question for the third time about what news this 'advert' is replacing. I'll assume the secret news you're referring to is so mind-blowing you don't want to tell us. :)
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And PS, re. the psychology - coming up to 7 years.
TooRelaxed
says...
10:44pm Mon 25 Oct 10
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Some of your points need addressing -
And out of the 4 commenters on here, it's only you that seems to have it in for Nestle.
Mullarkian calls their product "vile". My comments aren't about Nestle they are about the Press. I haven't voiced an opinion about Nestle. So really out of the commentators here only Mullarkian talks negatively about Nestle. I don't even have it in for the Press, I like the Press that's why I read and comment on it, I'm just observing.
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as one of the biggest employers in York, I expect to read about them in the local rag
Course you do. Y'know, Aviva, Shepherd/ Portakabin, the PCT and the uni are bigger employers, we don't see the same amount or type of story about those do we? When did you last see Portakabin's PR man telling us everything was rosy with their brand? BT, CPP and NFU employ about the same as Nestle, do we hear their marketing manager statements every week? "It's been a great year and we hope to build on it?" "We're releasing this new exciting product?" Nope.
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don't worry, I won't repeat the question for the third time about what news this 'advert' is replacing.
That's not what I meant and you know it. They aren't ignoring important stories to print adverts, silly. Quality over quantity innit. Don't be so disingenuous.
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I don't know why you're so intent on this, you're normally quite a sensible voice on these pages and I'm sorry you either can't or won't see the wood for the trees.
The Press doing textual recasting of PR sheets doesn't make me angry or owt it's just that we all have this facility at our fingertips thanks to technology and we can point out certain truths in the interest of balance - so we should do just that. Please don't get all personal with me just because I do, it's not personal or hateful, I'm just interested in balance.
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PS re the psychology training... hope it's not your day job dude.
GoodDoc
says...
2:37pm Tue 26 Oct 10
Mullarkian was referring to the poor quality of Nestle products - as I myself have. This is very different to complaining about the supposed advertorial style of these pieces, which you and you alone have complained about. I dislike Nestle products, and The Press is shoddy at best - I have every reason to speculate hidden bias in this matter, apart from actual evidence.
Well in my view The Press should be covering stories with as much potential interest as possible - that goes for confectionary, employment issues and even dare I say photos of squirrels. There's nothing else to write about. They have every right to show bias for or against particular companies, as every paper does. Still, I don't feel there is even nearly enough evidence to suggest they pander to Nestle .
You're right about Aviva, Portakabin etc. But I'm sure you can see other differences. As they don't focus on consumer products, your average daily reader is going to be less interested. Nestle articles focus on chocolate, they rarely bang on about their shampoo etc. Like it or not, more people are going to want to read about a new chocolate bar rather than a new type of insurance policy or portkabin.
I find it a little amusing that you accuse me of being disingenous, for incorrectly assuming you meant what you said. Your claim that The Press 'replace' news with adverts was the comment that spurred me to respond. The fact that you now seem to be retracting it says it all.
Re. the second jab at psychology (and you say I'M spoling for a fight), it isn't my day job thank you. It didn't pay enough.
I can see this isn't going anywhere. As the only person who has read about the Gannett conspiracy, I suspect you thereby invalidate anyone else's thoughts on this. I just hope you continue to draw our attention to this wicked bias, and that any further comments I make live up to your high expectations.
All the best, 'dude'.
TooRelaxed
says...
7:07pm Tue 26 Oct 10
1 Despite what GoodDoc repeatedly says, I haven't said a bad word about Nestle.
2 I pointed out the Press regularly run paraphrased PR for Nestle and the racecourse.
3 I didn't dress up my observations with emotive words like "wicked bias" "shameless" or "devious."
4 I never claimed anyone was paid.
5 It is only GoodDoc who brought up the idea of conspiracy and gave it a name.
6 I'm not interested in squirrels.
7 When I say replacing news with adverts I don't mean that stories don't make it to print due to the advertorials, but that these advertorials appear where news once did.
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GoodDoc - Your point about chocolate being more interesting than insurance is very well taken. I hadn't thought of that.
However, you do like to spiral off into your own little fantasies and you appear to read one thing but understand another. Maybe you should revisit the comments for the squirrel story - ctrl-f and "toor"?
It really is pointless you "still not agreeing with me" if it's something you've invented yourself that you don't agree with.
So here's my final words on it -
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Purple monkey dishwasher.
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Invent yourself something round that. Go on, take it and run with it!
GoodDoc
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11:06am Wed 27 Oct 10
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And by the way, the use of hyperbole is not spiralling off into fantasy nor inventing argument. It's a recognised literary device, surprised you didn't recognise it.
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Now, if you're making it compulsory that you end every comment with a sarcastic jibe, then perhaps you could search for more articles containing the word 'Nestle' to ensure no more propaganda slips through the net. >:)
TooRelaxed
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10:01pm Wed 27 Oct 10
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To be very clear: From my first comment to my last I have said nothing more or less than there'll be some more PR articles like these to come.
It's an observation. One with no emotion attached, no grumbling or having it in for anyone, neither the Press nor Nestle.
You can disagree all you like but point 2 is not my opinion, it's fact. It's not debatable.
- The Press regularly run paraphrased PR for Nestle and the racecourse -
Any agency, company, or private individual (and I would guess the police would necessarily be the most prolific) sends out a press release. The Press then read it, recast it and publish it as content.
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GoodDoc, there's a difference between the literary device called hyperbole and plain ole ****, and you are full of it. You've done it mate, you got your result. I'm weirded out by you, you're freaky. I've run out of civility and I want to tell you to fk off. To be honest my patience has lasted way longer than most people's would.
Congrats, all that trolling finally paid off.
Now f u c k off.
GoodDoc
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9:27am Thu 28 Oct 10
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As always, it's been a pleasure. I'm not a 'troll', despite having a different opinion. And rest assured, I'll be more than happy to engage with other vacuous, inconsistent and arrogant allegations; apologies if you'd wanted an uninterrupted soapbox. But hey, I guarantee you I won't end up swearing at you when you refuse to agree. No kit-kat's worth that.
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Now, you'd better go off and find yourself a more suitable name. ;)
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Best wishes, crusader.
TooRelaxed
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1:02pm Thu 28 Oct 10
I'll be certain to never feed that particular spreader of negativity ever again. Weirdo.
GoodDoc
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2:14pm Thu 28 Oct 10
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Finally, cheers for being a little fountain of positivity: 'freaky', 'weirdo', 'oddball', 'silly', 'troll', psychology jibes, fantasist jibes etc etc, and of course the charming little 'f**k off'! All from the same guy as "Don't be so rude" and "Don't get all personal". I love it.
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Hey, give a guy enough rope eh.
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GDxx
TooRelaxed
says...
10:07pm Thu 28 Oct 10
Interestingly, there was an almost fifty-fifty split between "Ten a penny everyday trolling" and "schizophrenic"
Almost a consensus on "passive aggressive or what?!" and "You paid it far too much attention"
GoodDoc
says...
2:46pm Fri 29 Oct 10
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A) I'm not entirely sure that your 'friends' (or whoever you decided to email this thread to) are the most objective of adjudicators - nor that they actually care what petty little arguments you have online. Or perhaps they live on the edge of their seats waiting for your next online tantrum?! If they seriously read this whole thread, I pity them! But where can I sign up to your mailing list?!
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B) It's amusing and quite touching that not only did you find this whole thread significant enough in your life to tell others about, but that you needed to seek some kind of external validation from your friends - presumably after lacking support on here. That confirms a fair bit of what I'd suspected.
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And C) That you've written a further 3 messages since your supposed last words on the matter!
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But keep it up old chum! The supposed agreement of your mates makes all the difference. I don't suppose they commented on the hypocrisy of saying 'Don't be rude' one minute, 'F**k off' the next - nor complaining about Nestle PR but not complaining about clear adverts for ghost nights, exhibitions or so-called festivals - nor complaining about negativity while splicing neat little jibes and veiled insults into literally ever comment. Did they miss that? Or maybe they're good enough friends to humour you.
:)
Super. Thanks for another giggle.
TooRelaxed says...
3:01pm Sat 23 Oct 10