Doom forecasting opinion polls have failed to dampen the spirits of East Yorkshire's Conservatives.

The Tory campaign team has taken to the streets with a spring in its step and a song in its heart.

Their candidate Greg Knight has aimed to lure the voters with a catchy rhythm which he penned to form a backdrop to his policies.

The tune, Conservatives Work For You, now blares from his car loudspeaker as he drives across the constituency, which includes Pocklington and Stamford Bridge.

"It is an excellent campaign aid and far better than listening to the usual politicians monologue over car loudspeakers," he said.

Mr Knight, a solicitor who was the legal adviser for Seventies pop band Showaddywaddy, is a keen musician who used to own a recording studio.

He put himself in the good books of his party's former leader when he penned the loyalist Maggie Will Always Be Around for an earlier campaign.

The latest tuneful offering was created by the partnership of Mr Knight and his friend, vocalist and composer Des Dyer who is famed for writing the popular Sky High for 1970s group Jigsaw.

He said: "Des isn't particularly political and he said he didn't want to go door knocking for me, but he said he would offer me help with his field of expertise.

"He came up with a very catchy song and together we completed the track," said Mr Knight.

The use of the tune follows the lead of the national campaigning tactics used by political parties.

The arrival of Conservative big guns is now backed up by Heartlands, written by Mike Batt, while Labour's theme tune Lifted, by The Lighthouse Family, is a frequent back drop to their efforts to gain support.

But the tactics are not approved of by all.

"It is a gimmick and good on him for coming up with it, but I don't think the general public will want to hear that blaring out across the countryside," said East Yorkshire's Labour candidate Tracey Simpson-Laing.

"It's certainly not something I would consider doing."

Liberal Democrat candidate Mary-Rose Hardy was not available for comment.

A sample of Conservatives Work For You

Just think again before you vote,

Don't let New Labour win,

And don't be fooled by smiling lies,

Danger lies within,

Beware of New Labour,

You know how they can spin,

Beware of New Labour,

You know New Labour only means danger.

Conservatives work for you,

Vote for Greg Knight and you'll never lose,

Conservatives will work for you,

And Yorkshire too.

Updated: 16:38 Wednesday, May 23, 2001