Football fans baffled by Core Alpha Stadium sign

8:34am Friday 5th February 2010

By Mark Stead

IT’S the mystery which left football fans in York baffled – just where IS the Core Alpha Stadium?

The location of the arena bearing the name became a city-wide riddle after yellow AA signs directing motorists and pedestrians towards it were placed on main routes into York.

Spotted in Bootham and the Outer Ring Road, they pointed towards Bootham Crescent – the home of York City FC, which this week officially reverted to its original name after a four-year sponsorship deal with Nestlé, including retitling the stadium KitKat Crescent, ended.

But City fans will not be watching the Minstermen at the Core Alpha Stadium in future.

The club and City of York Council confirmed in a joint statement: “York City Football Club approached the council to investigate the possibility of erecting direction signs to their ground, Bootham Crescent.

“The club is currently pursuing sponsorship for the naming rights of their stadium. The signs were produced as mock-ups and will shortly be removed.

“York City FC can confirm Core Alpha is not going to be announced as the club’s new ground sponsor.”

And for those who were wondering, Core Alpha Inc is an investment advisory firm in the state of New York.

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