A NEW campaign has been launched to attract visitors from the Arabian market to York.

York is part of the new Horseracing – Sport of Kings campaign, which aims to bring the luxury Arabian tourist market to the city. The campaign was launched by VisitBritain during Dubai World Cup race meeting on March 31, and this week bookings were opened at the Arabian Travel Market in Dubai.

Michelle Brown, Visit York’s marketing manager, met dozens of Arabian Tour Operators at the event

She said: "There is no experience more quintessentially English than a day at the races, at the most iconic, historic racecourses that the country has to offer.

"This is an amazing opportunity for us to work with other world-renowned English horseracing destinations to promote to a brand new market. It has been fantastic to showcase these new top end horseracing itineraries at the Arabian Travel Market in Dubai."

Visit York, a part of Make It York, together with York Racecourse and The Grand Hotel & Spa has put together specially tailored itineraries for luxury seeking customers, to help customers from Arabia to discover more of England’s racing heritage.