BREWERY employees showed they can reach the fundraisers others can't when the Tour de Yorkshire visited Tadcaster earlier this year.
Fifty cyclists from John Smith's Brewery, part of the Heineken conglomerate, cycled 30 miles of Stage 2 of the annual cycling race to raise money for Alzheimer's Society. With fund matching by their company, they raised more than £11,000 from sponsorship by their colleagues and a text message campaign.
Team leader Steve Denton said: “This is a cause close to many of our colleagues’ hearts and it feels great to be able to do something good for our local community.
"The first time I saw the Alzheimer’s Society, at a Tadcaster event, I knew it was the right cause to support as so many people are directly and indirectly affected.”
Hannah Riley, community fundraiser for the society, said: “I’m astounded by how much Heineken Tadcaster have raised, it was a big surprise! The money raised from Heineken's fundraising will make a difference for the estimated 67,000 people affected by dementia across Yorkshire, as well as their families and carers.
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