HOW about this for the power of celebrity (and good television).

Yorkshire’s finest and most famous chef, James Martin, declares a red wine one of the nicest he’s tasted in ten years of BBC1’s Saturday Kitchen and the next thing you know, Majestic’s website crashes due to demand, the store sells out of the stuff within three hours and then gets hit with reservations for 30,000 bottles over the one weekend.

Well, amid the madness, this column luckily managed to get its hands on a bottle, too, to see just what all the fuss was about, and the consensus is… James Martin aint no fool.

The wine was a Porta 6 2012 - a blend of Tinta Roriz (50%), Castelão (40%), Touriga Nacional (10%) from the mountains just north of Portugal’s capital, Lisbon – and frankly it was hard not to drink it too quickly.

Full of light, warm, ripe fruit and just a touch of spice, it has a wonderfully pleasing texture.

Given the demand, Majestic ordered all remaining stock of the 2012 vintage available from the Portuguese winery Vidigal, but once that's gone, it's gone.

Priced at £7.49 when you buy two (or, in James Martin's case, three cases of the stuff), it’s apparently one to try with minted lamb chaps or, according to Saturday Kitchen, barbecued lamb, but you wont go wrong with any red meat, and it’s more than okay on its own, too. In fact, it's the kind of bottle which would be nice to crack open when you start cooking.

Oh, and even the label is a work of art - literally. It’s a copy of a painting by eccentric German Hauke Vagt, who apparently loved Lisbon. If this is the kind of stuff he drank while there, who can blame him.