A REPORT featuring critical views of York's visitor economy by hoteliers in the city has been welcomed as catalyst for change.

The Press yesterday reported the findings of an independent report which suggested York needs to attract more high spending visitors rather increasing the number of visitors if it is to boost the value of its tourism economy.

Commissioned by City of York Council, the report said the city was already home to enough budget hotels and encouraged the development of more high end accommodation.

Councillor James Alexander, leader of City of York Council, who supports the need for a hotel strategy to control future development in York, said: "I'm pleased the report has been published, it has taken a long time to make sure the detailed work was done correctly.

"It was long overdue for York, and it shows what had all believed; that there is enough budget hotels in York.

"The report also suggests there is space in the market for higher end hotels to bring people into the city who will spend more money and keep more York residents in jobs in the hospitality industry.

"A report will be have to be considered now by all parties on how this will be taken forward.

Hoteliers consulted as part of the report highlighted a number of issues which need addressing in the city including too many budget hotels, a problem with drinkers in the city centre, and a need to attract more business customers to grow midweek demand.

Kate McMullen, head of Visit York, said: "We’re very pleased to see the recommendations of the study are in alignment with Visit York’s strategy and the long terms aims for development of the city’s tourism industry.

"In order to continue to drive the economic impact of tourism, the overarching strategy to increase visitor spend must remain high on the agenda.

"Positioning York as a leading destination for business tourism, tackling seasonality, increasing the length of stay and targeting high spending overseas visitors are the key ingredients to achieving York’s tourism ambitions in the future.

"Sustainable development of the city’s accommodation offer forms an integral part to success and more critical is that we ensure there is sufficient demand to fulfil supply."