Consumer watchdogs in York have warned World Cup fans to be wary of holiday deals which seem too good to be true after bringing a travel company to book. lured consumers with the promise of cheap flights, but failed to honour them, an investigation involving York Council trading standards officers revealed.

Cllr Tracey Simpson-Laing, York Council’s Cabinet Member for Safer Communities, said: “People planning to make last minute arrangements to visit Brazil to watch the World Cup games should heed the warning this case gives.”