SHOPPERS at York's Designer Outlet are being coloured happy with the launch of a new campaign.
McArthurGlen’s Colour Me Happy initiative is a month long campaign celebrating the arrival of Spring/Summer 14 accessory collections at the centre.
Until May 5, the centre will be hosting various activities to support the campaign and the launch weekend last weekend saw colour pop fashion shows on the hour at various locations around the centre showcasing colourful accessories from top brands including Ted Baker and LK Bennett to inspire shoppers.
This weekend a kaleidoscopic creative wall will pop up at the centre as an impressive free standing pentagon structure made up of 10 metres of original hand drawn cartoons by artist Scott Walker.
Shoppers will interact with the pentagon, creating their own designs using colourful ink and providing children, teenagers, and adults with a fun and creative activity in between shopping.
Adding to the colour drama around the centre, design students at York College will also be creating unique art installations which will be revealed around the centre during the campaign, acting as a further talking point for the millions of shoppers passing by.
In addition to the pop-up activity, promotions and additional savings will also be offered across a selection of brands with Jaeger, French Connection, Lacoste and Radley all offering an extra 20 per cent off on selected accessories.
Centre Manager, Mike Thomas said: “We chose spring to launch this particular campaign given that this is the time when shoppers look to accessories as the smart and easy way to add a new, seasonal twist to their wardrobe. As the campaign name implies, Colour Me Happy is designed to bring colour and a sense of fun to shopping for accessories – a staple of every fashion-loving shoppers’ wardrobe, whatever their gender and whatever their age."