Double delight for brewers at awards

Tom Fozard (left) collects one of the two Design Awards won at SIBA BeerX.

Tom Fozard (left) collects one of the two Design Awards won at SIBA BeerX.

First published in News

A DOUBLE triumph is being celebrated at a Knaresborough brewery after success at the 2014 Design Awards.

The awards, run by the Society of Independent Brewers (SIBA) saw Rooster's Brewing Co highly commended in both the Best Range of Bottle Labels and Best Total Design Concept categories.

Established in 1993, Rooster’s was more recenlty purchased by Ian Fozard and his two sons, Tom and Oliver, in December 2011, and the latest accolade follows the decision to re-brand and re-design in 2012.

With the involvement of The Lift Agency, a creative design studio based in Harrogate, the new branding has maintained the iconic red ‘Rooster head’ as the focus of the brewery’s image.

Speaking of the awards win, Tom Fozard, pictured above left, said: “We’re delighted to have had our efforts recognised with these two awards.

"The feedback we’ve received from customers and consumers alike, since the rebrand was completed, has also been very positive and reinforces our belief that it’s equally important that the quality of our design imagery matches the quality of the beer we produce in cask, keg and bottle.”

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