Record numbers visit Yorkshire’s Winter Wonderland and Ice Factor

York Press: Skaters on the ice at the Yorkshire Winter Wonderland and the  Ice Factor Skaters on the ice at the Yorkshire Winter Wonderland and the Ice Factor

A FESTIVE York visitor attraction has enjoyed a record breaking Christmas after drawing bigger crowds than ever before.

Yorkshire’s Winter Wonderland and the Ice Factor, which operated at the York Designer Outlet before the festive period, said its ninth year had proved its most successful yet.

Almost 48,000 people flocked to the site over the month it was open, up from 46,200 last year.

Maria Farrugia, the event’s executive producer, said: “We are thrilled that it is still growing, and people are enjoying the attraction each year.”

Maria put the boost in popularity down to an overhauled marketing strategy and a new look café and catering facilities provided by York business Papakata.

She said: “Last year we branded it jointly as Yorkshire’s Winter Wonderland and the Ice Factor, and this year we have branded ourselves more heavily as Yorkshire’s Winter Wonderland.

“We’ve had a whole new look café as Papakata transformed it into an alpine chalet, and the food from Papakitchen was all homemade food, which has been a massive pull for customers as well.”

The location is now in the process of being dismantled but staff are already looking ahead to Christmas 2014, which will mark the attraction’s tenth anniversary.

The next event will be the last under the terms of the attraction’s existing planning permission, meaning the organisers are already thinking not only about Christmas 2014 but beyond.

Maria said: “We will definitely be applying to renew the permission, but it means we need to think more long term. We are going to regroup in the next two weeks.”

Comments (3)

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4:34pm Tue 7 Jan 14

Garrowby Turnoff says...

On the two occasions I saw the rink it was just a pool of water that soaked everyone who was on it.
On the two occasions I saw the rink it was just a pool of water that soaked everyone who was on it. Garrowby Turnoff
  • Score: -1

9:36am Wed 8 Jan 14

yorkie71 says...

Now there's an idea to benefit the York residents ... get a permanent covered site built in the York area
Now there's an idea to benefit the York residents ... get a permanent covered site built in the York area yorkie71
  • Score: 3

1:26pm Wed 8 Jan 14

locals says...

Consideration should be given to the dreadful delays on the A19 between York and Selby caused by the traffic trying to access the Designer Outlet/Winter Wonderland. Throughout the festive period it has taken on average 50 minutes to travel from Deighton to the A19/164 intersection.
Consideration should be given to the dreadful delays on the A19 between York and Selby caused by the traffic trying to access the Designer Outlet/Winter Wonderland. Throughout the festive period it has taken on average 50 minutes to travel from Deighton to the A19/164 intersection. locals
  • Score: -1

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