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New road safety drive in York
12:11pm Tuesday 22nd October 2013 in News
A NEW campaign has been launched in York to try to improve road safety.
The York iPledge campaign by City of York Council asks people to make a pledge about what they will do to improve safety, in the hope it will encourage them to think more and in turn reducing accidents.
All three emergency services and local employer Nestle have backed the campaign and York pantomime star has written reference to it into this year’s show at York Theatre Royal, said the council.
Coun Dave Merrett, council cabinet member for transport, said: “It takes minutes to sign up to the iPledge, but what we hope it will achieve in the longer term is that even more people will have respect for each other on our roads.”
A council spokeswoman said it was hoped the campaign would help reduce five “killer” mistakes: failing to look, travelling too fast, using a mobile phone, not wearing seatbelts / using child car seats and being under the influence of drink or drugs.
Pledges will be uploaded to a map at www.itravelyork.info
Dave Jones, North Yorkshire’s Chief Constable; Andy Trowsdale, deputy chief fire officer for North Yorkshire Fire and Rescue Service; and Vince Larvin, locality director of emergency operations for Yorkshire Ambulance Service, have all backed the initiative.
Berwick Kaler said: “This is a council -acked campaign which I am seriously passionate about.”
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