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North Yorkshire sportsman at forefront of national Special Olympics campaign
7:58am Wednesday 28th August 2013 in News
A DISABLED sportsman from North Yorkshire will have his picture splashed across billboards around the country as part of a national advertising campaign.
Short mat bowls player Andrew Bayston, 30, of Tadcaster, will appear on campaign posters promoting the Special Olympics Great Britain National Games held in Bath.
Andrew, who suffers from cerebral palsy, was chosen to represent his sport in the campaign, which also celebrates the 35 year partnership between Coca-Cola and the Special Olympics GB charity He also took a lead role in a mini-film to promote the partnership, reciting a line from a poem inspired by the official Special Olympics athlete oath: “Let me win, but if I cannot win, let me be brave in the attempt”.
Andrew said: “I can’t wait to show my friends my poster and I can’t believe I’m going to be up in Piccadilly Circus. The day with Coca-Cola was fantastic – I was filmed and photographed all morning and I loved it.”
Twelve Special Olympics athletes from around the UK representing 12 different sports took part in the campaign.
The posters will be seen by thousands of people as they go on display across the London Underground network and on the iconic Coca-Cola digital advertising screen in London’s Piccadilly Circus.
The poster will also be shown a bit closer to home as well as in Tadcaster Road, one of the main gateways into York.
Andrew took part in the film and photoshoot with renowned sports photographer Graham Hughes, who has previously photographed Olympic gold medallist Jessica Ennis-Hill and 2012 Tour De France winner Sir Bradley Wiggins.
Special Olympics GB is a charity providing sports training and competitions for people with learning disabilities.
Karen Wallin, chief executive of the Special Olympics GB, said: “There’s an open invitation to everyone from Andrew’s home town to come to the Games, enjoy the atmosphere and support him.
“Our athletes have been given a wonderful opportunity to be part of Coca-Cola’s campaign.”
The games start today and Andrew will be one of the 1,700 athletes competing from around the country.
Admission to the games is free. For more information visit bath2013.org.uk
Police boss is flame thrilled by Games
THE Deputy Chief Constable of North Yorkshire Police helped light the Special Olympics Flame of Hope.
Tim Madgwick helped light the flame last week at the start of the six-day torch relay, after getting involved with the Special Olympics in 2000.
Deputy Chief Constable Tim Madgwick is the chairman of the Law Enforcement Torch Run, and a committed supporter of the charity. He said: “The Special Olympics remains very close to my heart and it never ceases to amaze me the impact it has on lives around the world. The quality and determination of the athletes is outstanding. “The Special Olympics charity does fantastic work in engaging disabled people in sport and effectively changing their lives. It’s an honour be involved in the lighting of the Flame of Hope and I wish each and every competitor the very best of luck.”
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